Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform. If you’re not yet using Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how
If you’re creating content of any form: videos, blog posts, podcasts, etc, repurposing it across multiple channels is a great way to get the most bang for your buck. But repurposing doesn’t just mean copying and pasting a link over to Twitter. If you want to be successful, you need to think about how you
Something extraordinary happened on Twitter recently. It wasn’t the latest Trump tweet. Or an uproar over a dress. Twitter turned a profit. After over a decade in business and five years since it went public, Twitter’s net profit in the fourth quarter of 2017 was $91.1 million. And it just reported another quarter of profits.
Video is a powerful medium to share stories, evoke emotion and drive action. And Twitter is the second most popular social media platform with B2C marketers in North America, coming in just after Facebook. This is why Twitter has invested in products and tools that make it easier for advertisers to display Twitter video ads
Twitter is the world’s third largest social network, with 320 million active monthly users. It’s also one of the world’s most precise and effective digital ad platforms, with targeting options so exact they rival Facebook’s! Until recently, few businesses have taken advantage of Twitter advertising. With AdWords and Facebook pricing on the rise, adding Twitter
Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. Before you jump head-first into your new Twitter ad campaign, remember that successful outreach means doing your homework first. Use your favorite social media monitoring software to research your audience. Note
A year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day. The logic behind First View is based, in part, on
1. Twitter Ads Beats Guest Blogging One of the most popular ways people try to build their personal brand is by tapping into the existing audience of a popular and respected industry publication through guest blogging. A big publication will publish and promote your content, exposing you (and your company) to new readers. More people
Twitter offers some unique ad targeting features you won’t find anywhere else. These are the unicorns in a sea of donkey ad features. Don’t get me wrong – I love Facebook Ads, Google AdWords, and Bing Ads. These advertising platforms all do a ton of things fantastically well. But here are five areas where Twitter
The unit, called a “Promoted Tweet Carousel,” lets companies jam up to as many as 20 tweets into it, including videos, pictures and tweets from satisfied customers as long as they give the advertiser explicit permission to use their tweet. Twitter is charging companies only when a user engages with a tweet in the unit.
The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about when you’re searching for advice about online marketing? If you’re anything like me, nearly all of your searches will have the option enabled. Read Full Article>>>
Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. Read Full Article>>>