Twitter Advertising Playbook


Website Cards are the best way to bring traffic from Twitter to your website. Promoted Tweets with Website Cards have 43% higher engagement rates than Tweets with links.

Twitter is the world’s third largest social network, with 320 million active monthly users. It’s also one of the world’s most precise and effective digital ad platforms, with targeting options ...

1. Twitter Ads Beats Guest Blogging One of the most popular ways people try to build their personal brand is by tapping into the existing audience of a popular and ...

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice ...

You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. Read Full ...

Follow this quick start #TweetSmarter guide to create a Twitter Ads campaign that will increase traffic to your website and encourage visitors to act once they get there. Read Full ...

The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about when you’re searching ...

The unit, called a “Promoted Tweet Carousel,” lets companies jam up to as many as 20 tweets into it, including videos, pictures and tweets from satisfied customers as long as ...

A year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target ...

Twitter offers some unique ad targeting features you won’t find anywhere else. These are the unicorns in a sea of donkey ad features. Don’t get me wrong – I love ...

Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. Before you jump head-first into your ...

Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. Read Full Article>>>

Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter? Read Full Article>>>