Category: Tribal Marketing

Modern Customers Want Brand Communities, No More Advertising

“People do not buy goods and services. They buy relations, stories and magic” – Seth Godin What does everyone really need today? This question feels sharper especially now, when the majority of people are at home, face-to-face with a coronavirus lockdown. We start realizing the value of the community even more… Modern customers aren’t looking

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Expose Cognitive Biases For What They Are

Researchers estimate that humans make an average of 35,000 decisions every day, and a good chunk of them are affected by cognitive biases. According to one study, 20 percent of healthcare providers’ diagnostic mistakes are caused by cognitive biases. And that’s after years of training. With a universe of competing interests vying for first place

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What Audience Development Is (And 4 Steps to Build Your Clique)

Your audience keeps your brand relevant. You may know this already but without them, your brand is as good as dead. That’s why audience development is critical for every business. It focuses on a key element of your business — your customer base. It also helps you stay aware of their needs and maintain a

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4 Reasons Why Focusing On Community Is Your Best Marketing Strategy

Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. A recent article by the Wall Street Journal found that adults in the U.S. are now spending up to 16 hours a day on digital media. With so many options, the one commonality that many people are looking for

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Marketing in the Age of Resistance

Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they support to back up those

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Cancel Culture | The Playbook for Defending Your Brand

Has your company been impacted by cancel culture backlash? If so, you’re not alone.  This article is the definitive guide for how to defend your business from being canceled.  Managing brands in the age of cancel culture is uncharted territory, yet mission-critical for any public relations strategy to be successful.  In this article on cancel

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