Category: TikTok

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: “From success stories to creative tools and free webinars, it has everything

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TikTok Advertising: The Ultimate Guide for Marketers

TikTok has blossomed into the seventh largest social media network in the world, which makes it very fertile advertising ground. Even better, their new self-serve marketing platform has made advertising on TikTok accessible to small businesses. Advertising on TikTok will help you reach a young, energetic audience that loves to share great content. But with

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What is TikTok For Business & Should You Use It in Your Marketing?

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and

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Should You Set Up A TikTok Business Account?

Are you wondering if you should set up a TikTok business account? TikTok is a social media platform that’s relatively new yet highly popular. It might not be the first social media app you think of when it comes to marketing your business. But as its popularity only continues to grow, it’s clear that TikTok

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7 Brands Killing it on TikTok That You Need to See

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year. Plenty of brands are realizing that they need to get on the platform or risk

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TikTok Ads Behavior Targeting: How it Works

TikTok is known to be a great option for brand advertising. In fact, if you’ve logged onto the app yourself, you’ve probably seen a few of these successful ads yourself. While TikTok has had a successful year already, they’ve had a tremendous rise from the beginning as a startup. When looking at TikTok advertising, in

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15 TikTok Ad Examples You’ll Want to Copy

Let’s take a look at 15 of the best TikTok ad examples and what makes them special. We may know the power of advertising, but the execution process can be a little difficult. When there’s a ton of competition within your industry too, it’s definitely not easy to set yourself apart either. TikTok is extremely

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TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok

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TikTok Commits $100 Million in Ad Credits to Small Business

TikTok, the leading platform for short-form mobile videos, has launched a new TikTok Back to Business program. In it, the company is offering $100 million in ad credits for small businesses advertising on the site. The platform provides businesses with the tools to tap into the creativity and potential of the TikTok community. With the

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How Much Do TikTok Biddable Ads Cost?

TikTok has quickly become the powerhouse for creators and advertisers alike. When they join together, they can create quite the profit for a brand. However, what would happen if the biddable ads on the platform came into play? To best define biddable media, it’s when advertisers and marketers bid for paid search or paid social

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How to Get Free Ad Spend on TikTok

I’m not going to get into the politics of TikTok operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an entrepreneur, you should know how to use TikTok or have someone on your team that can manage it for you.

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How To Setup TikTok Pixel

If You’re Thinking About Running TikTok Ads, The First Thing You Must Do Is Install The TikTok Pixel So That You Can Accurately Track Ad Performance. For website owners, oftentimes it is difficult to measure the site’s user’s performances and behaviors on your website. The data then becomes difficult to obtain either for optimization or

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