Category: Strategy

Blue Ocean Strategy Summary – Should You Implement It?

If you are a part of the business community, you might be familiar with the concept of blue ocean strategy. It is a marketing theory from the similarly-named book that was published in 2005 and became a perennial bestseller. It is generally acknowledged that the title, Blue Ocean Strategy, sounds very appealing. Ironically, this name

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How to Build a Market Development Strategy

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase

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What to Do With the “I Can’t Afford It” Objection

We’ve all arrived at that moment at some point in our selling expeditions: You just had an amazing conversation with a prospect, they’re the perfect fit for your product and service, and they’re convinced that they need what you’re selling. So, you state the price, and then the dreaded, “I can’t afford it” response is

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How to use cognitive biases to understand your customers and sell more

Given customer behavior is grounded in their brains (and thus psychology), it’s no surprise that marketing and psychology prove successful bedfellows. While we may like to think of ourselves as rational free-thinking beings, we are highly irrational—and predictably so. Our decisions and deductions are highly influenced by a shower of cognitive biases. Read Full Article>>>

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3-Step Blog Strategy That Works: Storytelling, USPs & Sales

If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t create the same blogging plan for an enterprise tire company as you would for a pest company that serves a 50-mile radius or an author

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12 Essential Steps to Creating a Robust Digital Strategy in 2020

Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. On January 29, I moderated a sponsored Search Engine Journal webinar presented by Benu Aggarwal, President and Founder of Milestone Inc., and Bill Hunt, President, Back Azimuth Consulting. They discussed the 12 steps you

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No Cost But Super Effective Marketing Strategies To Grow Online Business

No business can ever be successful without a proper plan in place. Before you start with a marketing tactic, you need to ask yourself a few questions: What are your objectives? Generate Leads? Boost Engagement? Drive More Sales? or something completely different? Depending on the purposes, the strategy can vary from one company to another.

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Ahrefs Marketing Playbook: 8 Strategies, 23 Examples

This playbook focuses on marketing strategies and tactics used by Ahrefs. The marketing playbook series is for founders who want to: learn from real-life examples discover which growth strategies fit which businesses and industries find the 20% of strategies that return 80% of results Read Full Article>>>

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How to Create a B2B Video Marketing Strategy

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the

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How to create a digital marketing strategy on a shoestring budget

No digital marketing budget? No problem. Thanks to free digital marketing tools available today, you don’t need a lot of money to produce amazing digital marketing programs. Find out how you can do more with less. You can improve your website performance, increase your conversions, fine-tune user experience (UX), create better content, and prevent website

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