It’s that time of year again, time to start analyzing successes, owning up to the failures, and looking ahead to your 2018 plans. While it can be easy to keep your marketing engine running on the status quo, in today’s marketing world, it’s important to look at the new tools, technologies, and features that are
As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. Forbes says that strategic plans fail for many reasons, including a lack of focus on results, the wrong talent, partial commitment from leadership, and resistance to change. So, how can teams pinpoint what went wrong and
I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree. Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career. Most of my experience creating a marketing plan and developing marketing strategies has come from… Being employee #30 at Facebook (and then getting fired) Growing Mint.com from
The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept which utilizes both online and offline marketing communications tools and digital media channels. As outlined in our Quick Win –
I’ve written about this topic in the past, and am still amazed when I see companies as well as professionals continue to participate in social media without a strategy. Content with no schedule in mind or thought to their audience, posted randomly isn’t going move the needle. It seems as if they are speaking to
Before a consumer makes a purchase, they go through a process of research and decision making. This has always been the case, but it’s only recently that businesses have really started paying attention to the full funnel, and how it can be used to market to consumers more effectively. In order to maximize lead generation
Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents have been a long-held tradition among marketers. Or at least it is in theory… Content Marketing Institute’s 2017 Report found that 63% of all marketers they surveyed don’t have a well-documented content strategy. However, out
We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious
“Strategy” — one of those words folks like to throw around to sound important. “We need a strategy…” or “what’s the strategy?” an executive may say. Everyone in the room nods in agreement. “Yeah, we need a better strategy.” Except half the room can’t describe what strategy is or how to get one. Jokes aside, strategy is