Category: Strategy Playbook

How To Build A Digital Marketing Strategy For Long-Term Success

Digital marketing is a sub-set of marketing which uses the Internet, and online platforms to drive a marketing strategy. Digital marketing channels offer opportunities to reach small audiences with a high degree of personalization, thus growing businesses even with lower budgets and a better understanding of those audiences. Let me tell you a few fundamental

Read More »

Nine keys to becoming a future ready company

The prospect of successful vaccines for COVID-19 has given business leaders everywhere hope that the pandemic may be finally nearing a turning point. And not a second too soon: the organizational adrenaline that helped many companies get things done quickly and well during the pandemic’s early days has, in many cases, been replaced by fatigue.

Read More »

What’s next for Social Media?

This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on online platforms more than ever. Consequently, we firmly believe that markets will see a growing demand for online marketers and content creators. An increasing amount of companies will be looking for in-house competencies in these areas. This year, for social

Read More »

The SWOT is Dead.. Here’s a better SWOT alternative

“Hey, can you do a quick SWOT analysis? I want to include it in the board deck for Friday.” “Why?” “I want to show we understand our strengths, weaknesses and the opportunities and threats in the space. You know, that’s what it stands for. You’ve done one before, right?” Laughter might be the most appropriate

Read More »

The 30-60-90 Day Content Strategy and Marketing Plan

If you’ve recently joined a new company as a content strategist, marketer or manager, and you’ve been asked to create a 30/60/90 days plan, this article is for you. I’ll keep it fluff-free, as there’s a lot to cover. The 30/60/90 days content marketing planI always start with the big picture and I use frameworks

Read More »

5 Ways Business Strategy Will Change By 2025

Companies that seemed to be doing well before the pandemic are gasping for air while those lucky enough to have made their digital transformation before Covid-19 have been prospering. In 2021, things could be completely different — especially if the world can get Covid-19 under control. The current pandemic is the most dramatic and powerful

Read More »

Planning a Strategic Pivot

“It’s not going away, and we have to face that reality.” That’s what the CEO and founder of a high-tech manufacturing startup with 180 employees told his leadership team in early July to convince them they needed a strategic pivot to address COVID-19. Previously, the startup’s executives took things one step at a time, putting

Read More »

What’s a “Marketing Plan”?

Last week, as part of a curriculum review inside my department, I decided to ask Twitter what it thought of marketing plans. Should I be teaching this concept? 35K views and 3K engagements later (link here: https://twitter.com/bruceclarkprof/status/1230328553981595649?s=20), I want to try to summarize some of what I learned and some of my own thinking here.

Read More »

How to Determine a Marketing Budget for Your Brand in 2020

The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most

Read More »

Seven Super Go-to-Market Strategy Plans for any market

A Go-to-Market or GTM strategy defines how your company will reach and establish a competitive advantage in your target market. It is an important part of, and needs to fit, your business plan. That’s true whether you’re leading a startup or a mature business. Seven times out of ten, when reading or listening to different

Read More »