Category: Strategy Playbook

What’s next for Social Media?

This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on online platforms more than ever. Consequently, we firmly believe that markets will see a growing demand for online marketers and content creators. An increasing amount of companies will be looking for in-house competencies in these areas. This year, for social

Read More »

The SWOT is Dead.. Here’s a better SWOT alternative

“Hey, can you do a quick SWOT analysis? I want to include it in the board deck for Friday.” “Why?” “I want to show we understand our strengths, weaknesses and the opportunities and threats in the space. You know, that’s what it stands for. You’ve done one before, right?” Laughter might be the most appropriate

Read More »

The 30-60-90 Day Content Strategy and Marketing Plan

If you’ve recently joined a new company as a content strategist, marketer or manager, and you’ve been asked to create a 30/60/90 days plan, this article is for you. I’ll keep it fluff-free, as there’s a lot to cover. The 30/60/90 days content marketing planI always start with the big picture and I use frameworks

Read More »

5 Ways Business Strategy Will Change By 2025

Companies that seemed to be doing well before the pandemic are gasping for air while those lucky enough to have made their digital transformation before Covid-19 have been prospering. In 2021, things could be completely different — especially if the world can get Covid-19 under control. The current pandemic is the most dramatic and powerful

Read More »

Planning a Strategic Pivot

“It’s not going away, and we have to face that reality.” That’s what the CEO and founder of a high-tech manufacturing startup with 180 employees told his leadership team in early July to convince them they needed a strategic pivot to address COVID-19. Previously, the startup’s executives took things one step at a time, putting

Read More »

What’s a “Marketing Plan”?

Last week, as part of a curriculum review inside my department, I decided to ask Twitter what it thought of marketing plans. Should I be teaching this concept? 35K views and 3K engagements later (link here: https://twitter.com/bruceclarkprof/status/1230328553981595649?s=20), I want to try to summarize some of what I learned and some of my own thinking here.

Read More »

How to Determine a Marketing Budget for Your Brand in 2020

The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most

Read More »

Seven Super Go-to-Market Strategy Plans for any market

A Go-to-Market or GTM strategy defines how your company will reach and establish a competitive advantage in your target market. It is an important part of, and needs to fit, your business plan. That’s true whether you’re leading a startup or a mature business. Seven times out of ten, when reading or listening to different

Read More »

How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. First, you need to address brand health. Does your brand need some dusting off? Now’s the time to evaluate the

Read More »

B2B marketing trends for 2020

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely affect your upcoming strategies.

Read More »