Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that. I spent hours researching the official guidelines, tried to reverse-engineer the process from the reviewers’ point of view, and got our brand page approved without doing anything
If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular analytics tool on the internet. This post and video may help you confirm that it’s set up properly. If you don’t have it set up, you are just 52 clicks away.
UTM stands for Urchin Tracking Module. You’re probably thinking, “That sounds complicated.” Although it can seem complex at first, UTM tracking is actually quite simple once you know what you’re doing. This ultimate guide to getting started with UTM tracking for small businesses will answer all the questions you might have and tell you everything
What are your brand colors? I’m sure you know them off the top of your head (maybe even have those hex codes memorized, right?), but do you know what kind of feelings they evoke? When I bought my first house back in 2007, every single room needed to be painted before we moved in. Well,
Kinda unfair, isn’t it? As a blogger you have so many different skills to master. Writing, editing, promotion, networking . . . the list goes on and on. You’re essentially expected to be a solo publishing empire — an entire team of skilled professionals rolled into one person. Where on earth will you find the
These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance. One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your
If you use multiple pixels and tools to track traffic and other events on your website, then you’d know how complicated and confusing the whole process can get. Enter Google Tag Manager – this nifty tool from Google makes it much easier to install and track multiple pixels on your website. In this article, you’ll
Want to learn how to write a press release? Then this guide is for you. Today I’m going to show you the exact press release template we’ve used to get coverage in nearly every major media publication on the planet. This template is proven and has worked for hundreds of our clients. If you want
When it comes to lead generation and conversions, Google Analytics is one of the most powerful tools a business can have in its toolkit and it also happens to be the most popular option on the market as well. Why is that? Because Google Analytics helps draw back the curtain and better understand the behavior
Every year, users perform trillions of searches and, still, 15% of queries have never been searched. Many searches are old favorites that are asked nearly every day. The same is true at our Google AdWords trainings, where FAQs dominate Q&A. People tend to struggle with similar obstacles year after year, whether it be match type
Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your
It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have