As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know which platforms give you the
What are the Maverick principles? Maverick is an acronym that stands for Momentum, Audience, Value, Enjoyment, Relationship, Improvement, Consistency, and Kindness that was coined by Franziska Iseli in her book Social Media for Small Business. The Maverick principles are the basis of how small businesses need to approach all of their social media activities. “Social
It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021”. You see, most of these “how often to post” articles always wind up with the same conclusion:
It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find
Have you ever noticed social media experts and digital marketers often quote social media statistics in their articles or videos? Since social media statistics help businesses and individuals understand the current state of social media, which helps them determine the strategies for the next 12 to 18 months from a social media attention standpoint. Establishing
If your finger is on the pulse, you’ve already heard the buzz about Clubhouse. Strictly invite-only, the hot new social media app includes venture capitalists, tech elite, celebrities and influencers among its ranks. Celebrities are using the drop-in audio app to bridge the artist-fan divide — Kevin Hart famously crashed the room “Is Kevin Hart
Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it. Brands and companies utilize social media to connect with their
I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise. Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of things to be legitimately frustrated and angry about right now. But, it doesn’t detract from
As of right now, you can edit your Clubhouse profile anytime by visiting your profile and tapping somewhere on the description. This opens up a small editing window with a simple, plain text editor. You can type words and emojis and add line breaks but that’s pretty much it. There’s really not much else you
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram, and WhatsApp –began rolling out
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic, Clubhouse, a new social media site, focusing on an audio experience, entered Beta with around 1500 members. It was already being valued at $100 million dollars and it didn’t even have a website. Members trickled in through the year and
Do you find that you are dedicating a lot of time to mundane, manual tasks when it comes to social selling? Do you wish that you had some tools that could help you to spend more time focusing on the big-picture and less time wading into data entry? Social selling is a long-term strategy that