Category: Social Media

The Future of Social Media Is All Talk

Earlier this year, just as quarantine boredom began to set in, Alex Marshall got an invitation to test a new app. Marshall, an investor at First Round Capital, hadn’t seen any of her friends or colleagues in months. But when she downloaded the app, called Clubhouse, she could hear many of their voices, as if

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What makes the Clubhouse app click?

What is so special about the Clubhouse app? It’s a voice-only chat room/social media app in beta stage for starters, which is available only for iPhone users that too on an invite basis only. The app allows anyone on the platform to start a voice-based conversation quickly, just like how you would bump into people

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Are Social Media Newsfeeds Dead in the Coming Year?

The good old social media newsfeeds are nearly dead and have been watered down over the years with pages, groups, stories, fleets, and now spaces. If you haven’t seen recently Twitter began doing Fleets and LinkedIn started with their stories feature and products tab. Instagram added reels which is a whole new stream in itself.

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What’s next for Social Media?

This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on online platforms more than ever. Consequently, we firmly believe that markets will see a growing demand for online marketers and content creators. An increasing amount of companies will be looking for in-house competencies in these areas. This year, for social

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Clubhouse App: How to Get Started

If you’ve been hanging out on social media the past couple of weeks, you’ve probably heard a new buzzword: Clubhouse. This new platform lets people chat in real time, share stories, collaborate, and bounce ideas off of each other using their voice without the need for a lot of other equipment. It takes the “media”

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Social Media Marketing Trends for 2021: Predictions From the Pros

When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels. In November 2020, it was officially announced that Instagram would become more search-friendly. Now, without the use of hashtags, if you search for a keyword in the search bar,

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Why Clubhouse App Might Be the Next Major Social Media Platform

Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. This

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Nine Social Media Sites To Watch For Marketing In 2021

While it is well known that schools have long been targeted by cybercriminals, COVID-19 has expanded the traditional cyber threat landscape most K-12 school districts will face going through the Fall of 2020 and into the Spring of 2021. With millions of children now learning from home at least on a part-time basis, they are

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4 Booming Industries That Are Stealing Social Media’s Growth Playbook

Internet users spend approximately two hours a day on social media. That’s enough time for brands to show them dozens of marketing messages, including paid ads. The volume of these messages is so high that Facebook is essentially one of the largest advertising networks. But some organizations aren’t just marketing through social media. They’re using

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7 Creative Ways to Try Culture Marketing on Social Media

Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture marketing, you can spotlight your

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What’s Social’s True Value to Business? We Asked 2,162 Marketers

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers

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15 Awesome Examples of Social Media Marketing

The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously

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