Snapchat Playbook


Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. 86% of Snapchat’s users fall into the 13 – 37 age range.

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social ...

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this ...

The first step to using Snapchat for your business is to set up your Snapchat account. To do this, you need to download the app from the iTunes store or ...

Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we ...

Snapchat is increasingly becoming the platform to be on in social media marketing these days, but in reality — it has some big limitations for small businesses. Read Full Article>>>

Snapchat has exploded in popularity in just a few years, rising up to become a household social media name like Facebook or Twitter. Read Full Article>>>

For the last couple years we’ve been hearing about Snapchat, and now people have figured out how to make money from it, so it’s not just for the kiddies anymore. ...

Instead of asking your friends to follow you on Snapchat, send emails to your list and let them know the benefits they are going to receive when they add you ...

Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders. Read Full Article>>> photo credit: Snapchat on Times ...

Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, ...

Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is ...

Television commercials have long been the holy grail for advertisers. Largest reach, highest engagement, cheapest cost per view, etc. But that has changed. The majority of TV viewers now record/DVR ...