
How to Create an Effective Snapchat Ad: An Experiment
In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S. alone, 78% of 18-24 year olds use the app. But