In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S. alone, 78% of 18-24 year olds use the app. But
The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen
Snapchat is the red-headed stepchild that everybody loves to pick on. The platform that everyone loves to hate. But the truth is, Snapchat is an invaluable tool for growing just about any business or personal brand. It’s the cornerstone of candid, natural content creation in the real world. And trust me, that content type is
Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. Read Full Article>>>
As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good reason. It’s functionality, ease of use and easy to digest content presentation has helped
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to
Television commercials have long been the holy grail for advertisers. Largest reach, highest engagement, cheapest cost per view, etc. But that has changed. The majority of TV viewers now record/DVR their shows for later use. Research by YouGov and Deloitte pegs the number at 86%. 86% of viewers always fast-forward through adverts! The exception? Live
Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, and made creative changes that has moved it into a
Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is an excellent network for building visibility and adding value to your customer. In this post I’ll review some basic Snapchat for business do’s and don’ts.
For the last couple years we’ve been hearing about Snapchat, and now people have figured out how to make money from it, so it’s not just for the kiddies anymore. While currently, the majority of Snapchat users are aged 13 to 34, its reach is starting to skew older as the social media app gains
Instead of asking your friends to follow you on Snapchat, send emails to your list and let them know the benefits they are going to receive when they add you on “Snapchat”. Read Full Article>>> photo credit: Generation Y via photopin (license)
Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders. Read Full Article>>> photo credit: Snapchat on Times Square via photopin (license)