SEO is always changing. If you worked in SEO ten years ago, went away and came back today, there’s little you would recognize. Keyword stuffing – which is exactly as it sounds – could work wonders for you back in the day. Today? It could earn you a penalty. Ten years ago, SEOs used to
It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of
Everybody wants to rank number one, but is this really the right goal to pursue? Our study of 100k keywords says not always. I haven’t done any client SEO work for many years, but I’m sure the gist is much the same as it was 5–10 years ago: Can you rank my website #1 in
When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ranking in SERP’s you need to get quality links from other authority sites. We all know the importance of search engine traffic and that getting high
A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Credo published the findings of a pricing survey that was completed by 271 marketing agencies and consultants. The goal of the survey was to discover what the industry average is for digital marketing services, specifically within the
For the past few years, schema has gained a following among SEO professionals as a legitimate optimization strategy to gain the all-important answer boxes and rich snippets in position zero of the search results. At its core, schema is a foundation for markup data that allows search engines to better understand location-based structured information like
When people hear the term ‘SEO optimized article’, they think of it as some kind of bad practice. But it’s not so. Search engines are a set of algorithms. They take a look at numerable factors in order to rank your page for certain keywords. Sometimes, despite writing a good blog you may not be
This story is a follow-up to “How a Rocket Internet Startup, Daily Mail, and Others Exploit Google’s Algorithm and Make Millions” which I published in June 2018. The goal of this new story is to provide an update on some developments since (a big one being that white label sites are entering the U.S. market)
While most bloggers, SEOs, and digital marketers continue to optimize their sites with technical SEO, improve the quality of their content, and build backlinks from every nook and corner of the internet, they frequently overlook what’s staring them right in the face: the opportunity to get into Position 0 – Google’s answer box or featured
I wanted to jump into local niches and see what’s working for locality-specific terms such as: Divorce attorneys in San Diego Plumbers near me ( using different geolocations ) Louisville roofers Carpet cleaners Boston, Ma any many more … But everyone hates when you out niches. While I won’t divulge all the keywords and localities
It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of
There is a million recipes for optimizing sites for better rankings. I’m pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site’s quality for search engines. However, links can be of various kinds. It’s possible to