We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from ClickFlow, we were able to get CTR
Earning high rankings in Google’s search results and Google Maps gets your business in front of nearby customers who are looking for exactly what your business provides. So if you own or manage a local service business or store, taking time to make sure your websites and online directory listings are optimized is an effective
Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise
Image SEO comprises the activities used for getting images ranked high in search engines’ organic listings. Just like with pages, search engines try to make sense of images. To make your images rank high, you should do whatever you can to help them with the “making sense” part. In this article, we’ll explain how you
Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Keyword difficulty (and CPC) has skyrocketed in most verticals.
You can’t buy your way to the top of the SERPs with shady link campaigns anymore. However, there are more ways than ever before to show Google that yours is the best answer on relevant queries. In these increasingly interactive, visual search results, it is critical that marketers approach search optimization with an understanding of
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T”
It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw
In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard
With the mobile-first index, Google wants its users to have the best experience on websites when browsed on mobile devices. Make sure your website is completely readable and navigable on smartphones and small screen devices. Mobile optimization means to make sure your website adapts to the screen no matter what size it is. More specifically
A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions. SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search. In addition to ranking in
Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. I know this because I’ve been there many times. Sometimes it feels like no matter what you do, nothing works. Google seems to hate your website, and you have no idea why.