For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank without haveing build a single link.
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to
Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A lot has changed in
A website linked to you. That’s good, right? But how good? Links are a factor in search rankings. Links create credibility and improve the likelihood that pages on your site will rank. But links are not equally weighed. Some are worthy of open-the-champagne celebrations. Others …are almost worthless. This is a rundown of the top
Citations are one of the key factors in local SEO. Many new SEOs begin their careers managing citations for stakeholders. When set up correctly, citations can be really easy to manage and can lead to improved local rankings. However, if done incorrectly, citations can be a nightmare to clean up. In this guide, I’ll walk
Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read?
How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone
Who exactly needs optimization for local search? At first glance, it’s obviously those who want customers to walk through their doors physically. But those, who conduct business without meeting people face to face, are still going to need local SEO as long as there’s a benefit and opportunity to attract customers from a specific area
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. Read Full Article>>>
Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear
It seems a little while ago that Google hinted at having 200+ ranking factors. Though in fact, it happened in the year of 2009, and we are heading to 2020 now. Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and