Category: SEO

SEO is Not About Hacks and Optimizations

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn

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How Important Are Backlinks for SEO?

This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat websites with 100,000 backlinks. And the same 1,000 backlinks site beaten by a content currating/stealing(copy paste content with a backlink to source) website.So, how important are backlinks

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Core Web Vitals, E-A-T, or AMP?

What a year. History is happening around us, and Google? Well, Google keeps on revamping their search algorithms. Over the years, there have been many many major algorithm updates, as Google worked to keep us on our toes. 2020 was no different: in one fell swoop, we got the news about a Page Experience update

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How to Take Over the SERPs for Your Name

Have you ever had someone say something about you online that wasn’t true? I think most of us have. We all understand the importance of a personal brand. It’s incredibly important to control how your personal brand is perceived online. But there are many things that can hurt you in that regard. Things that can

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How Soon Your Post Will Take To Rank

Frontpage rankings are the holy grail in content marketing. Everyone wants to know how soon your post will take to rank on the first page. They are the pinnacle of success everyone’s gunning for. It is the golden key to recurring traffic and a constant flow of inbound leads on autopilot. The best part? Not

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It’s No Longer About The Backlinks

SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game

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SEO Isn’t Just About Keywords, It’s Also About Searcher Intent

Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization works. Many business owners see SEO as a field of hacks, keywords and links — and as a result, many businesses take the

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Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers.

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Which Is Better for Your Website: Backlinks or Content?

Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important. This week’s Ask an SEO question comes from Bhargav in Hyderbad who asks: “If I need to choose between backlinks or content, which should I work on first? Which will be more

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Google Says Don’t Focus on “Link Juice” Focus on this Instead

Someone on Twitter asked Google’s John Mueller about how to direct “link juice” in their site. Mueller advised them to set those considerations aside and advised them on a better focus. On the surface, the question is about how to organize links from the home page to the category pages for top rankings. The underlying

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