Category: SEO

Benefits of SEO vs PPC: Digital Marketing Showdown

When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand. But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find

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21 Smart Google SEO Tips for 2021

Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a

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SEO is Not About Hacks and Optimizations

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn

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How Important Are Backlinks for SEO?

This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat websites with 100,000 backlinks. And the same 1,000 backlinks site beaten by a content currating/stealing(copy paste content with a backlink to source) website.So, how important are backlinks

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Core Web Vitals, E-A-T, or AMP?

What a year. History is happening around us, and Google? Well, Google keeps on revamping their search algorithms. Over the years, there have been many many major algorithm updates, as Google worked to keep us on our toes. 2020 was no different: in one fell swoop, we got the news about a Page Experience update

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How to Take Over the SERPs for Your Name

Have you ever had someone say something about you online that wasn’t true? I think most of us have. We all understand the importance of a personal brand. It’s incredibly important to control how your personal brand is perceived online. But there are many things that can hurt you in that regard. Things that can

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How Soon Your Post Will Take To Rank

Frontpage rankings are the holy grail in content marketing. Everyone wants to know how soon your post will take to rank on the first page. They are the pinnacle of success everyone’s gunning for. It is the golden key to recurring traffic and a constant flow of inbound leads on autopilot. The best part? Not

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It’s No Longer About The Backlinks

SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game

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SEO Isn’t Just About Keywords, It’s Also About Searcher Intent

Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization works. Many business owners see SEO as a field of hacks, keywords and links — and as a result, many businesses take the

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