While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results. To that end, Moz’s own Ola King walks you through the
Historians can trace the first scam back to 300 B.C. when a Greek merchant named Hegestratos sank his boat for insurance money. I’m sure if Hegestratos were alive today, he would be sending out mass emails trying to sell “high DA links” to suckers. If you own a website, you have undoubtedly encountered one or
A Google Search Off the Record podcast involving a member of Google’s search quality team addressed the question of what to do when competitors are seemingly ranking well because of spammy tactics. Google’s John Mueller in conversation with Duy Nguyen of Google’s Search Quality team mentioned how he’s often asked about what to do when
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links. Is it Necessary to Spend Thousands of Dollars for Links? The person asking the question noted that he watched many
For over 20 years, SEOs and content marketers have built links across the web to get their content in front of their target audience. As Google grows smarter, so do these link-building SEOs – gone are the days of spammy link schemes and black hat SEO. Enter modern link builders who are focused on placing
If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more
Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by 10 blue links, it’s not an unreasonable question to ask. MUM is an acronym for Multitask Unified Model. It’s a way of
There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.
Link building is a constantly and rapidly evolving subspecialty in the SEO world. Since most of us know that links are an essential part of modern SEO and that this will remain true well into the future, it’s wise to understand not only where we are today, but how we got here. This gives us
When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand. But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find
Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a
SEO is overwhelming. It just is. There are just too many strategies and a shortage of human resources to execute all of them. If you are a startup, small business, or even in early growth mode, it’s going to be impossible to work on every SEO tactic at once. One tried and true SEO strategy