Category: SEO

Google’s John Mueller: Sometimes There’s No SEO Solution

A Google Search Off the Record podcast involving a member of Google’s search quality team addressed the question of what to do when competitors are seemingly ranking well because of spammy tactics. Google’s John Mueller in conversation with Duy Nguyen of Google’s Search Quality team mentioned how he’s often asked about what to do when

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John Mueller Answers What to Do About Link Building

Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links. Is it Necessary to Spend Thousands of Dollars for Links? The person asking the question noted that he watched many

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The Modern, Inside Scoop on Google PageRank In 2021

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more

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Google’s John Mueller Answers If MUM Makes SEO Obsolete

Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by 10 blue links, it’s not an unreasonable question to ask. MUM is an acronym for Multitask Unified Model. It’s a way of

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34 Inbound Link Building Strategies to Help Your Site Rank Higher

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

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3 Proven Ways to Earn Search Rankings & Links

Link building is a constantly and rapidly evolving subspecialty in the SEO world. Since most of us know that links are an essential part of modern SEO and that this will remain true well into the future, it’s wise to understand not only where we are today, but how we got here. This gives us

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Benefits of SEO vs PPC: Digital Marketing Showdown

When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand. But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find

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21 Smart Google SEO Tips for 2021

Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a

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SEO is Not About Hacks and Optimizations

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn

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How Important Are Backlinks for SEO?

This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat websites with 100,000 backlinks. And the same 1,000 backlinks site beaten by a content currating/stealing(copy paste content with a backlink to source) website.So, how important are backlinks

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