Category: SEO Playbook

Over 25% of People Click the First Google Search Result

The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having

Read More »

Best Ways to Get Backlinks to Website: Tips from 42 Experts

If you know anything about search engine algorithms, then you are aware of the importance of backlinks in ranking high for targeted keywords. The number as well as the quality of links pointing to your website give search engines an idea of how important your website content is. The more high-quality websites you have linking

Read More »

How to Rank Website/Blog on Google First Page In 2020

Today I’m going to show you how to rank a website on Google. (In 2020 and beyond). If you ever asked yourself: how to rank my website on Google? (Especially for competitive keywords) You will LOVE this guide. Without wasting any time let’s get started… Read Full Article>>>

Read More »

How Do I Make My Site Rank For a Keyword?

In my experience, the most common reasons a website doesn’t rank for a specific keyword are: The site isn’t actually relevant There isn’t any single page which actually uses that keyword There are too many pages which use that keyword.  It’s true that a site might not rank because of something like authority or some kind of

Read More »

Is SEO Still Worth It in 2020 and Beyond

Is SEO still worth it?! Is investing in organic traffic a viable marketing strategy in 2020?! Is SEO dead?! As an agency dealing with digital marketing, these are questions we face every year. Let me tell you, never have these questions made more sense than in the past couple of years, with all the Google

Read More »

SEO in 2020 and beyond: Optimizing for Google, the answer engine

Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead. These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer engine. That evolution is bringing new challenges

Read More »

Your Website Won’t Rank in 2020 – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded

Read More »

The Economics of Link Building

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

Read More »

12 Ways to Build a Winning SEO Strategy on a Small Budget

We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as

Read More »