Category: SEO Playbook

What Will Influence Your SEO Strategy in 2021?

The world is still trying to adapt “the new normal” after the nightmarish corona crisis, which left many businesses around the globe stranded and changed the way of living for the masses. There is no denying that things at the moment may take a while to get back to the normal state. (or the new

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Why you need a strategy-first approach to SEO

If you don’t know where you’re going, don’t complain about where you end up. This is something a mentor of mine has told me a few times. It’s a lesson that applies equally to business, life and SEO. Let’s set the scene. We’ve all been there. That client meeting where you’ve done a great job;

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How to Identify Questions & Optimize Your Site for Q&A, FAQ & More

Identifying and answering searchers’ questions should be a key component of any SEO strategy. After all, using our sites to answer questions is at the very heart of what it means to do SEO. However, the methods and tools used to implement an effective, optimized Q&A strategy have evolved over the years. Executing a strategy

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How People Use Google Search (New User Behavior Study)

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the

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How to Get on the First Page of Google (10 Actionable Strategies)

Over the past few years, I’ve been able to get several blog posts on the first page of Google in several different industries and several different topics. A few of these keywords are extremely competitive (timesheet template and collaboration tools), while others aren’t nearly as competitive (evergreen funnel). And in this post, I’m going to

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Web Stories WordPress Plugin: 9 Must-Know SEO Tips

I’ve now spent many hours testing out the Web Stories for WordPress plugin by Google. There were a lot of obstacles along the way that I struggled to find answers to at the time. This post outlines nine areas that I wish I knew more about before I dove in headfirst. These are tips that

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Why Cheap SEO Costs Too Much

We are in a recession. During a recession, companies rethink their budgets. Every organization is looking for ways to spend less money, and to spend the money they have more efficiently. History is repeating itself for many in the search engine marketing industry. As the economy worsens, companies look to search engine marketing as a

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What Is a SERP: A Visual Guide to Google Search Results & Features

Google is always trying out new things, especially when it comes to its search results. After all, with billions of searches conducted every day by users, Google is the world’s most popular choice for finding information online. But Google’s constant tinkering and refining of its search engine can be a cause of frustration for many

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Which Strategies Work in 2020

If you want to rank a website on Google in 2020, you can’t ignore the importance of link building and the need to put together a solid strategy that will help you earn high-quality links. In fact, links remain one of the top three most important ranking factors out there. That said, whether you are

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Why (almost) everything you knew about Google CTR is no longer valid

We’ve analysed over 80 million keywords and billions of search results in order to better understand clickrates in Google Search. We were as surprised as you are going to be in a moment. Throw your outdated knowledge about CTRs away and let’s start from scratch. The Google CTR (Click-through rate, or clickrate) shows you how

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