Category: SEO Playbook

The Complete SEO Checklist for 2021

In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. To start off, let’s take a close look at some of the biggest factors that will impact search results in 2021. In May 2021, Google will roll out a

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Why It’s In Your Best Interest to Ignore SEO

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it plays in Google searches. Google exists to index, categorize and rank information. When someone searches

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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low quality links. This is stated by Mueller during the Google Search Central SEO hangout recorded on February 19. A site

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the

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10 Reasons Why SEO Doesn’t Work

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix. There are few growing industries, businesses, or organizations that don’t have a web presence or some type

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Google Announces AI Search Updates – Analysis

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year.

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Why Your Google Ranking Keeps Changing

You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want

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Google SERP Study: Which Rich Results Get the Most Clicks?

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that

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The Google Page Experience Update Explained: How to Rank in 2021

Earlier this year (May 28th) Google announced that they’ll be rolling out a major addition to their search algorithm ranking signals. The update, known as the ‘page experience update’ will come into effect for Google in 2021 – and it could will have a big impact on the search results of all websites. If your

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This Is Why SEO Tools Are Lying About Search Volume

Some of the most important decisions in SEO are based on search volume data. We use it to compare keywords, to guide our content strategy, and to make traffic projections. We may even use it to predict conversions and revenue. And yet, it is one of the least reliable pieces of data to exist in

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