Category: SEO Playbook

Google Announces AI Search Updates – Analysis

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year.

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Why Your Google Ranking Keeps Changing

You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want

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Google SERP Study: Which Rich Results Get the Most Clicks?

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that

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The Google Page Experience Update Explained: How to Rank in 2021

Earlier this year (May 28th) Google announced that they’ll be rolling out a major addition to their search algorithm ranking signals. The update, known as the ‘page experience update’ will come into effect for Google in 2021 – and it could will have a big impact on the search results of all websites. If your

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This Is Why SEO Tools Are Lying About Search Volume

Some of the most important decisions in SEO are based on search volume data. We use it to compare keywords, to guide our content strategy, and to make traffic projections. We may even use it to predict conversions and revenue. And yet, it is one of the least reliable pieces of data to exist in

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What Will Influence Your SEO Strategy in 2021?

The world is still trying to adapt “the new normal” after the nightmarish corona crisis, which left many businesses around the globe stranded and changed the way of living for the masses. There is no denying that things at the moment may take a while to get back to the normal state. (or the new

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Why you need a strategy-first approach to SEO

If you don’t know where you’re going, don’t complain about where you end up. This is something a mentor of mine has told me a few times. It’s a lesson that applies equally to business, life and SEO. Let’s set the scene. We’ve all been there. That client meeting where you’ve done a great job;

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How to Identify Questions & Optimize Your Site for Q&A, FAQ & More

Identifying and answering searchers’ questions should be a key component of any SEO strategy. After all, using our sites to answer questions is at the very heart of what it means to do SEO. However, the methods and tools used to implement an effective, optimized Q&A strategy have evolved over the years. Executing a strategy

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How People Use Google Search (New User Behavior Study)

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the

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How to Get on the First Page of Google (10 Actionable Strategies)

Over the past few years, I’ve been able to get several blog posts on the first page of Google in several different industries and several different topics. A few of these keywords are extremely competitive (timesheet template and collaboration tools), while others aren’t nearly as competitive (evergreen funnel). And in this post, I’m going to

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