SEO Playbook


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is ...

Last October, I was hired to analyze a website redesign for a prominent establishment in Massachusetts. The client had made a significant investment in the redesign and wanted to know ...

There are 200 SEO ranking factors Google considers to rank a site. But there are 30 SEO most important factors which should be utilized to optimize the site to improve ...

As a link building company, we work with a lot of in-house marketing teams. From small startups to large enterprises, I find everyone has pretty much the same goal– more ...

Teaching you everything you need to know to go from SEO newbie to competent SEO in one article is next to impossible. But the next best thing is a guide ...

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article ...

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if ...

The Internet is a natural eco-system. The moment you create a site that has an artificial pattern to it, that site becomes suspect. The more sites following that pattern, the ...

This is the most complete guide to ecommerce SEO on the web — period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, ...

Did you know that Google has approximately 200 ranking factors? For SEOs, Google has always maintained that chasing after the algorithm has a minimum effect and does not provide much ...

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail ...

Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and ...