Category: SEO Playbook

How Do You Outrank Bigger Sites for High Competition Keywords?

“How do you compete for keyword rank with a site that gets 400x the monthly traffic when you absolutely have to rank for the same keyword? I cannot give specific details for confidentiality purposes, but here are the facts. The term my client wants to rank for is a non-branded 3-word phrase with about 500

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The Ultimate SEO Content Creation Guide

If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and

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Google: Improving 3rd Party Metrics Won’t Boost Rankings

A member of Google’s Search Quality team said he’s never seen search rankings impact from improving 3rd party authority scores. In a Google podcast, Search off the Record, Googlers discussing spam digressed to discuss third party metrics and their impact on Google search rankings. They observed that improving the scores of third party metrics did

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Small Business SEO: Ranking Your Business On Top Of Google

Business owners are becoming increasingly aware of the importance of the internet and using search engine optimization (SEO) to increase revenue for their business. Climbing to the top of Google’s search engine is something almost every business owner should want since it can exponentially increase revenue. Have you ever been frustrated with your competitors showing

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Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response. There’s no timeframe for how long it

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How to Hire the Best Possible Local SEO Agency for Your Business

When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take an experienced guide along with you on the journey from trailhead, to setting up camp, to making the most of your company’s stay in your neck of the woods. Top of mind

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10 Featured Snippet Optimization Tips: How to Win Spot Zero

Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing SEO, you need to be

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The Complete SEO Checklist for 2021

In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. To start off, let’s take a close look at some of the biggest factors that will impact search results in 2021. In May 2021, Google will roll out a

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Why It’s In Your Best Interest to Ignore SEO

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it plays in Google searches. Google exists to index, categorize and rank information. When someone searches

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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low quality links. This is stated by Mueller during the Google Search Central SEO hangout recorded on February 19. A site

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