SEO Playbook


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

There are 200 SEO ranking factors Google considers to rank a site. But there are 30 SEO most important factors which should be utilized to optimize the site to improve ...

Teaching you everything you need to know to go from SEO newbie to competent SEO in one article is next to impossible. But the next best thing is a guide ...

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article ...

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if ...

The Internet is a natural eco-system. The moment you create a site that has an artificial pattern to it, that site becomes suspect. The more sites following that pattern, the ...

This is the most complete guide to ecommerce SEO on the web — period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, ...

Did you know that Google has approximately 200 ranking factors? For SEOs, Google has always maintained that chasing after the algorithm has a minimum effect and does not provide much ...

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail ...

Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and ...

SEO is critical to a site’s success. Read through this list to find some of the most common technical SEO issues that are affecting your website’s SEO performance right now. ...

This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post. Instead, ...

Google wants to please its users. If someone uses Google to search for something and quickly finds a satisfying answer, both Google and that user will be happy. This means ...