Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience. Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.” You’ll read some bizarre stuff — like that Easter Eggs are ranking
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to
Link building isn’t right for every single business. It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it! But it’s true. More specifically, link building may not be the best investment for a business when it comes to
When you visit an “About This Result panel” (the three dots next to most results) you’ll get even more information about the search results. Google is now telling searchers what information impacted their results for a specific query. It also provides tips on how to get more out of Google Search. In this video, we
There is an excellent chance that you aren’t getting the most out of your agency relationship because of what you don’t know. If you are a bad client, you are leaving money on the table. If you delay or make things difficult when your agency needs something, you leave money on the table. If you
“How do you compete for keyword rank with a site that gets 400x the monthly traffic when you absolutely have to rank for the same keyword? I cannot give specific details for confidentiality purposes, but here are the facts. The term my client wants to rank for is a non-branded 3-word phrase with about 500
If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and
A member of Google’s Search Quality team said he’s never seen search rankings impact from improving 3rd party authority scores. In a Google podcast, Search off the Record, Googlers discussing spam digressed to discuss third party metrics and their impact on Google search rankings. They observed that improving the scores of third party metrics did
Business owners are becoming increasingly aware of the importance of the internet and using search engine optimization (SEO) to increase revenue for their business. Climbing to the top of Google’s search engine is something almost every business owner should want since it can exponentially increase revenue. Have you ever been frustrated with your competitors showing
Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response. There’s no timeframe for how long it
When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take an experienced guide along with you on the journey from trailhead, to setting up camp, to making the most of your company’s stay in your neck of the woods. Top of mind
Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing SEO, you need to be