Category: Research

Local Search Industry Survey 2020

Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers. The survey looks at the attitudes and experiences of people managing marketing for local or multi-location businesses, as well as freelance and in-agency marketers. Throughout the report, we have segmented answers

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How to Spy on Your Competitors with Online Competitive Research

Competitive research is critical for existing and new businesses alike. To dominate your market, you need to know who you’re up against. Have a look at what others in your industry are doing and what’s working for them. You can learn so much from your rivals, especially the most prosperous ones. Replicating a thriving competitor

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New Data Shows How Much SEOs are Charging for Services in 2019

A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Credo published the findings of a pricing survey that was completed by 271 marketing agencies and consultants. The goal of the survey was to discover what the industry average is for digital marketing services, specifically within the

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Can You Still Use Infographics to Build Links?

Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications

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Typography on the Web

Have you recently visited a website that featured a difficult to read or simply unattractive font? Chances are you left the website confused and without the information, you were looking for. Typography directly impacts a user’s experience on the web. Poor readability will frustrate your site’s visitors and leave them looking elsewhere. Don’t lose a

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3 Major Considerations: The ‘In-House VS Marketing Agency’ Decision

It’s one of the toughest choices for any growing business… “Do we recruit an internal marketing team, or do we hire a marketing agency?” You may have neither at the moment. Perhaps you already have one, while considering the other. Maybe you utilize both, while pondering consolidation… Of course, inherent questions surrounding such a big

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How Russian Trolls Won American Hearts and Minds

Mixing the likes of Laurel and Yanny with malicious intent, Russian trolls in 2015–17 produced thousands of pieces of divisive clickbait — and Americans consumed it voraciously. On May 10, 2018, Democrats on the House Intelligence Committee released 3,500 Facebook and Instagram ads posted between June 2015 and July 2017 by the Internet Research Agency (IRA), a

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50+ Frequently Asked Questions About WordPress

Have a question? No problem – we get a ton of questions about WordPress everyday. To help we thought we’d share and expand on some of the most common questions we’ve been asked about WordPress! We’ll cover tons of topics including: About WordPress Installing WordPress WordPress Basics WordPress Blogging WordPress Pages Customizing WordPress WordPress SEO Speeding

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The technology behind AI in PPC

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategies agencies can take to future-proof their business. In this final post

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