More than 40% of professionals claim that competitive research is critical to their success and more than half say they have at least two employees dedicated to competitive research. Nowadays, you simply can’t afford to blindly dive into a competitive niche and expect to get good results. Both established businesses and aspiring startups can benefit
One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent Marketplace Pulse article suggesting ecommerce has seen a 44.5% increase over the past quarter in the US. As impressive as 44.5% of growth sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out,
Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers. The survey looks at the attitudes and experiences of people managing marketing for local or multi-location businesses, as well as freelance and in-agency marketers. Throughout the report, we have segmented answers
Competitive research is critical for existing and new businesses alike. To dominate your market, you need to know who you’re up against. Have a look at what others in your industry are doing and what’s working for them. You can learn so much from your rivals, especially the most prosperous ones. Replicating a thriving competitor
A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Credo published the findings of a pricing survey that was completed by 271 marketing agencies and consultants. The goal of the survey was to discover what the industry average is for digital marketing services, specifically within the
Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications
Have you recently visited a website that featured a difficult to read or simply unattractive font? Chances are you left the website confused and without the information, you were looking for. Typography directly impacts a user’s experience on the web. Poor readability will frustrate your site’s visitors and leave them looking elsewhere. Don’t lose a
It’s one of the toughest choices for any growing business… “Do we recruit an internal marketing team, or do we hire a marketing agency?” You may have neither at the moment. Perhaps you already have one, while considering the other. Maybe you utilize both, while pondering consolidation… Of course, inherent questions surrounding such a big
Mixing the likes of Laurel and Yanny with malicious intent, Russian trolls in 2015–17 produced thousands of pieces of divisive clickbait — and Americans consumed it voraciously. On May 10, 2018, Democrats on the House Intelligence Committee released 3,500 Facebook and Instagram ads posted between June 2015 and July 2017 by the Internet Research Agency (IRA), a
What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. In the same way that the Internet radically changed
Ready to hire a Project Manager? You might need a Project Coordinator or Director of PM instead. Ready to hire a Project Manager at your agency? Congrats on your growth! But before you post the PM job, decide the level of expertise you need and can afford. From my experience helping hundreds of agencies worldwide,
Have a question? No problem – we get a ton of questions about WordPress everyday. To help we thought we’d share and expand on some of the most common questions we’ve been asked about WordPress! We’ll cover tons of topics including: About WordPress Installing WordPress WordPress Basics WordPress Blogging WordPress Pages Customizing WordPress WordPress SEO Speeding