Research

Chat apps are everywhere these days. People communicate by text message, WhatsApp, Facebook Messenger, iMessage, Telegram, and dozens of other similar ways. Whereas once everyone communicated through phone calls, now ...

The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has ...

How big is the U.S. online video ecosystem? How about $135 billion. That’s the number video editing application Magisto reveals in its report “Video’s Payday: The Modern Marketing Dilemma and ...

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain ...

According to a study by the Duke University Fuqua School of Business, companies are rapidly increasing their social marketing budgets, even as they struggle to demonstrate the impact their efforts ...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media, search, video/YouTube (and perhaps display) strategy to influence the ...

Did you know that the World Wide Web is already 27 years old? Wow, that’s ancient. Like many 27-year-olds, the Web is still reinventing itself, which means that things like ...

If you’ve got even the most basic understanding of marketing, you probably know that there are two common methods: inbound marketing and outbound marketing. What’s the difference? They’re both used ...

I have a love/hate relationship with buyer personas. For starters, the term “buyer” persona already puts the focus on a sale, rather than a relationship. For inbound marketing, we should ...

As consumers, we’ve become lazy. Because we have a mound of technology at our fingertips, we automatically opt for the easiest and quickest way to find answers to our queries, ...

You’ve probably heard that people engage more when a social media post shows an image or video. Although that might be true on platforms like Twitter, this tactic doesn’t seem ...

If you ask small business owners what marketing techniques work best, it’s almost always word-of-mouth referrals, followed by social media, SEO, and email in some order. And if you look ...
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