Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition they deserve as an effective content marketing tool. Too often, they’re overlooked for the more common options of blogging and social media. In doing so, businesses are missing out on a fantastic opportunity to reach a
So, you’re thinking about launching a podcast… The medium is exploding right now, so now is the time to jump in. And when I say exploding, I’m talking about a doubling in the number of listeners in just the last 24 months alone, with 10.1 million UK adults now listening to a podcast on a
The rise of content platforms like YouTube and Instagram generated an explosion of quality content from creators that are not necessarily professionals in their field. Instagram influencers quickly learned everything there is to learn about photo angles, lighting, décor, and every other element that comes into play when creating professional-looking photography, while YouTube content creators
If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are you’ve thought about creating a podcast for your brand. I probably don’t need to tell you that podcasting takes time and effort. Not only do you have to figure out which topics will intrigue and captivate audiences, but you’ll also
Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today. But the power of podcasts isn’t limited to reaching people who are listening. When properly leveraged, podcasts can have a powerful impact on organic search, too. There are two main reasons for this. Read Full
So you want to know how to start a podcast? Great stuff! Our ‘Why’, here at The Podcast Host is, “To Spread Life-Changing Audio Programmes.” So, we’re here to help you along the way. In this article we’re going to walk you through every stage of launching your show, from planning to publishing. By the
New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer. In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As
On this episode of Film School for Marketers, Zach and I pass along what we’ve learned so far with starting a video podcast. We are still learning as we go, but thought we’d share the initial struggles we’ve faced and what we’ve seen work well so far. Camera Setup for a Video Podcast We’ve had
Some time ago, I stopped listening to the same, tired Spotify playlist every morning and began listening to podcasts. Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though. Most businesses
Podcasting has been around for quite some time, but it has experienced tremendous growth in the past few years. Today, there are more than 600,000 podcasts, and 28 million+ individual episodes available. Podcast listeners are affluent and educated, but, best of all, they’re loyal. 80% of them listen to all or most of each individual
From a business point of view, podcasting can be an incredible marketing tool. It might not work for every type of business, but for those that it does work, it can yield great results: a new audience, more trust and loyalty and even more clients and sales. In this article, I’m going to talk about