With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions. How do you know which one is the right platform for reaching your desired audience? Which platforms may work best at different stages of the buyer journey? In this column, you’ll learn tips to
You may have heard the complaints: “Pinterest is getting harder.” I see once rabid fans and even Pinterest course creators and coaches jumping ship because they’re not seeing the traffic results they once were and they’re throwing in the towel. And yet, I’ve more than doubled my engaged audience in the last couple of months!
If you’re seeing more video on Pinterest lately (and I know you are), you may have more questions than answers: How does video work on Pinterest? What’s the best way to use Pinterest video for my business? How can I get more Pinterest referral traffic from video Pins? Are there any easy tools to help beginners create compelling Pinterest video? Can I schedule
When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. I’ve also pinned
With six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer. They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands
Pinterest’s 250 million users use the platform to plan purchases, and 78 percent think content from brands is useful to their decision-making. To reach potential customers here, where they’re actively looking to discover and be inspired, your Pinterest marketing strategy has to be on-point. Here’s a list of best-in-class Pinterest tools—from Pinterest schedulers to image
It’s time to step up your social media strategy and start using Pinterest for business! Why? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. There are over 200 million monthly Pinterest users worldwide, all seeking
Imagine being able to combine the best of search engine and social media advertising: the ability to have your ads shown to users who are actively searching for products like yours, alongside the capability to promote your products to users passively browsing through their feed. That’s essentially what you get with the Pinterest advertising system
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in
It’s always been possible to pin videos from the web on Pinterest. However, over time, the significance and usage of video content on Pinterest have changed dramatically. According to Pinterest, over 200 million people around the world come to this social platform every month to discover new ideas for life, work, hobby, and everything in
If you’re only using Pinterest as the place to save gluten-free cookie recipes and beach cottage bathroom remodel ideas, you’re missing out. For small businesses, both online and local brick and mortar, there is huge potential to drive traffic to your website from Pinterest. Although it is often lumped in with social media platforms such
In recent years, Pinterest has been dominating the search optimization discussion; where website owners, dropshippers, and bloggers once put all of their focus on Google –today they are distributing that focus into Pinterest as well. Not too long ago, Pinterest was just a source of exciting visual content for women and DIY enthusiasts. As of