Category: Offline Marketing

3 Ways Technology Helps You Make Money With Direct Mail Marketing

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96

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12 Direct Mailing Services for Your Small Business

Think direct mail as a form of business marketing and communication is dead and buried? Well, think again. Research shows direct mail campaigns generate five times more purchases than email campaigns. As a result, small businesses, sending direct mail to customers and prospects get results. For example, postcards to catalogs have become a cost-effective way

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The Ultimate Guide to TV Ads

Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words. But I’d bet you could tell me which brand each phrase belongs to. The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They

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14 Examples of How to Track Offline Marketing Campaigns Better

Yes, you heard it right, we’re taking the URL offline for this piece to show you how to track offline marketing activities using branded links. URLs are essential for online marketing campaigns, but they can be just as useful offline. Let’s move away from the computer for a moment, and expand the horizons of the

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