Category: News

Google: Rankings for New Sites Could Fluctuate For Up to a Year

Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites. During that time there is likely to be some significant fluctuations in search rankings. That’s completely normal, Mueller says, and not necessarily related to anything a site is doing right

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Google positioned to dominate the ‘O2O economy’

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next keynote last week. Nearly every ‘enterprise’ is a local

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Google Web Stories WordPress Plugin for More Traffic

Google announced a beta WordPress plugin that enables publishers to take advantage of Google’s relatively new Web Stories. Web Stories is a way to rank at the top of Google search, Google images, Discover, and Google App. Google Web Stories is a new form of Accelerated Mobile Pages (AMP). It is content that is meant

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15 Important Small Business Trends We’ll See By The End Of 2020

There’s no doubt that 2020 has been a challenging year for small businesses. With the Covid-19 pandemic, racial equality protests and a looming economic recession, the business landscape has been transformed, and new trends are cropping up as a result. Staying on top of these developing trends can help you adapt and end the year

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Google Gives Businesses Free Ads in Google Maps

Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months. Through September 2020, smart campaign advertisers with a Google My Business listing will not be charged for clicks, calls, or sales generated from promoted pins. Promoted pins help business stand out in

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How Much You Should Actually Spend on Digital Advertising in 2020

If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I

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The Complete Guide to TikTok Advertising for Marketers

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get

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How the Pandemic Could Impact Your Small Business Insurance Risk

Many small businesses need to change their business models. COVID- 19 is the reason. That’s left owners open to liability. Some don’t have the right insurance. Bold Penguin, matches SMBs with insurance companies. They’ve seen a four-fold spike in inquiries for business interruption coverage since February. Small Business Trends contacted Amber Wuollet, Director of Marketing

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Small-Business Rescue Shows Not All States Are Created Equal

During the first 10 days of the federal government’s small-business rescue program, the spigot was wide open in Nebraska. Firms there got enough money to cover about three-fourths of the state’s eligible payrolls. It was a different picture in New York and California, where companies received less than a quarter of their share. Those findings,

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While small operations struggle, chains land PPP loans

While mom-and-pops struggle to get a loan through the Payroll Protection Program (PPP), a number of sizable restaurant chains are cashing multimillion-dollar checks from the relief initiative, a cornerstone of federal efforts to help small businesses through the COVID-19 crisis. The parent of the Ruth’s Chris steakhouse chain collected $20 million by applying through each

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