Category: News

Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover

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Facebook Messenger Plugin For Websites Receives Major Update

Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook. This will let businesses reach more customers through their website than before. In addition, a brand new design for the plugin is said to make conversations easier and more intuitive. Facebook Chat Plugin

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Google launches Guarantee badge for Google My Business

Google is rolling out a paid verification service for local businesses that promises to refund unhappy customers. The Google Guarantee is an existing programme that aims to increase confidence by adding verification badges to local listings and offering refunds of up to $2,000 for customers who receive sub-par services. Now, eligible businesses can pay $50

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Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app. With Instagram Reels users can: Create and share 15-second

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How to Get Free Ad Spend on TikTok

I’m not going to get into the politics of TikTok operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an entrepreneur, you should know how to use TikTok or have someone on your team that can manage it for you.

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Google employees working from home until summer 2021

Google is asking employees to continue working from home until summer 2021. “To give employees the ability to plan ahead, we are extending our global voluntary work from home option through June 30, 2021 for roles that don’t need to be in the office,” Google CEO Sundar Pichai wrote in an email to employees obtained

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Facebook Brings Small Business Fundraisers to Instagram

Facebook is bringing fundraisers for personal causes to the Instagram platform, which small businesses can utilize to raise money. “Starting today, we’re rolling out a new way to raise money on Instagram for a personal cause, like yourself, your small business, a friend or a cause that’s important to you. You can already raise money

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Spotted: Upgraded Google My Business Profile Program

Google reported to be offering Upgraded Google My Business Profiles for $50/month. Program not officially announced. Google is reported to be signing up businesses to an unannounced upgraded version of a Google My Business profile. The new service, apparently in testing phase, costs $50/month. It appears to be trust-related badging that can help businesses earn

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How Google’s Review Attributes Expansion Impacts Local Businesses

Google’s recent decision to expand review attributes to new categories has been seen as one of the biggest changes to reviews in the past few years. The expansion gives Google even more data about the businesses using its platform, opening up future ranking possibilities and solving the problem of ratings-only reviews. Attributes are traits of

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TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits

TikTok’s fastest growing user base is 25-44 year olds with high disoposable income, representing the group media buyers used to rely on Facebook for most. After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally. The tools will give advertisers access to their tools for creative,

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