Category: News

Google Unveils Fundo for Monetizing Video Events

Google announced a video event service called Fundo. Fundo helps video creators and small businesses monetize events. Creators can create events, set the event date and sell tickets. Fundo is an online service that allows video creators to sell tickets to private events. The service is frictionless because there are no apps or software to

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Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given

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How Are Brands Preparing for Native Ratings in Apple Maps?

A foundational element of local marketing strategy could be changing. Rumors began circulating last week that Apple would be giving users the ability to add ratings and photos to local business listings on Apple Maps when iOS 14 releases this fall. That could mean big changes are in store for brand marketers who’ve grown accustomed

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Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Since Microsoft’s acquisition of LinkedIn, many PPC managers were hopeful this feature would become available. Advertising on LinkedIn focuses heavily on persona-driven targeting, with options

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Google Ads to Start Hiding Some Search Query Data

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover

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What Is the Real Future of Work?

One of the growing trends that the world has seen over the past year is the rise of remote work. As working from home is continuing to gain some serious steam around the world, more and more predictions have been taking place as to whether or not these trends will proceed into the future. With

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TikTok Commits $100 Million in Ad Credits to Small Business

TikTok, the leading platform for short-form mobile videos, has launched a new TikTok Back to Business program. In it, the company is offering $100 million in ad credits for small businesses advertising on the site. The platform provides businesses with the tools to tap into the creativity and potential of the TikTok community. With the

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The 5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. Industry experts agree that accurate, up-to-date business location data is the lynchpin for all local marketing initiatives. Enterprises must first assess the

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Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,

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