Navigation app Waze has made updates to its advertising solution for small businesses in an attempt to cater to the challenges that businesses are now facing and make it easier for them to create and manage ad campaigns. The updates to Waze Ads Starter see ‘Arrow’ and ‘Takeover’ ad formats joining existing ‘Pin’ and ‘Search’
The commercial arm of WordPress (WordPress.com) announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. But many softened their response and saw opportunity as more information became available. People think of WordPress as the company that develops the open source content management system
Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. While the anticipated data loss
According to a study by Wolters Kluwer Legal & Regulatory 25 states will raise their minimum wage in 2021, with 21 of those states enacting the increases on New Year’s day. By the beginning of the New Year, New York and Oregon, which both have regional minimum wage rates, will see the highest wages reaching
The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading online reviews for local businesses. Considering the state of affairs (global pandemic), It is not surprising. Because 34% say they always read online reviews for local businesses, while 26% do so regularly. And another 27% report they occasionally read reviews
The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing & Heating, adapted by making Remote Assist by HomeX available for their customers. What is it? Through Remote Assist by HomeX, homeowners can get answers to common heating/cooling, plumbing and electrical problems. Not only that, the homeowners may be able to
Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results. Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below: Call history notification in Google My BusinessClicking on Try it out prompts a message saying
Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of up to 72% in Time to First Byte. Cloudflare is offering users of WordPress.com hosting the new service for free. Anyone not hosted there can sign up for as little as $5 per month. Sites on modest shared hosts can
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed
If you have a social media account or even just the ability to send a text or an email, then congrats—you now can also have an e-commerce store and mobile payment solution. And did we mention your last tweet accepts Apple Pay and all major debit and credit cards? This is the premise of Square
LinkedIn is the latest platform to embrace the disappearing Stories format. The professional-networking site unveiled its latest redesign that makes the company’s months-long experiment with LinkedIn Stories official. Beginning today, the company is rolling out the feature to all its users in the U.S. and Canada, with plans to push it out to everyone in
Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015. More and more brands are incorporating virtual reality (VR) into their marketing strategy. Some use VR features in social apps, such as Instagram, while others