I feel fortunate to have followed some of the amazing major changes in digital marketing and technology over the last 15 or 20 years. I’m sure you will have enjoyed ...
All of us have probably used Siri, Alexa, Cortana, or Google Now at some point, either for fun or for practical purposes. In fact, voice search has grown considerably over ...
Agent AI is looking to automate more of the customer service process. To do that, it’s built its own customer relationship management product, as well as AI tools that sit ...
We’re still very far away from real-time Google Street View or satellite imagery on Google Maps, but Google is, for the first time, introducing video in parts of its mapping ...
In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the margins were ...
Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. ...
Using tools such as Buffer and Hootsuite provides a way for me to set my content in advance and also allows me to assess what is being said, so I ...
It’s not just you and your Page – according to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by ...
Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, ...
Many small-business owners do things the old-school way when it comes to gaining customers: They rely on word of mouth. It’s still the No. 1 marketing source of growth, according ...
As we grow into an increasingly digital society, it’s hard to believe that Millennials, of all people, respond well to direct mail. But a recent study found that 84% of ...
Email is among the highest performing marketing channels. It regularly outpaces other mediums, with research showing that email drives customer acquisitions at a rate 40 times higher than Facebook and ...