The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing & Heating, adapted by making Remote Assist by HomeX available for their customers. What is it? Through Remote Assist by HomeX, homeowners can get answers to common heating/cooling, plumbing and electrical problems. Not only that, the homeowners may be able to
Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered from search results. Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below: Call history notification in Google My BusinessClicking on Try it out prompts a message saying
Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of up to 72% in Time to First Byte. Cloudflare is offering users of WordPress.com hosting the new service for free. Anyone not hosted there can sign up for as little as $5 per month. Sites on modest shared hosts can
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed
If you have a social media account or even just the ability to send a text or an email, then congrats—you now can also have an e-commerce store and mobile payment solution. And did we mention your last tweet accepts Apple Pay and all major debit and credit cards? This is the premise of Square
LinkedIn is the latest platform to embrace the disappearing Stories format. The professional-networking site unveiled its latest redesign that makes the company’s months-long experiment with LinkedIn Stories official. Beginning today, the company is rolling out the feature to all its users in the U.S. and Canada, with plans to push it out to everyone in
Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015. More and more brands are incorporating virtual reality (VR) into their marketing strategy. Some use VR features in social apps, such as Instagram, while others
Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually good leads? How many lead to
Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart. In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members. For $50 a month, local businesses that aren’t already
This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies such as Google, Facebook, and Uber: July 2021. Organizers of major live events, like movie releases, concerts, and even the 2020 Summer Olympics, also announced
It isn’t a secret that Google has been under investigation by the Department of Justice for over a year. Google even confirmed as much earlier this year, in a statement to The Wall Street Journal. This week it became clear that a case is likely to be brought sooner rather than later. Specifically, The New
Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year. Facebook is stressing more ad volume doesn’t mean better performance. Adding more of anything to Facebook creates the need for it optimize. But,