Mobile

The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and ...

This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has ...

Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s ...

50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: ...

As a marketer, you must understand the needs of the consumer. This means presenting your offering in a way that is easy to digest and simple to obtain, while simultaneously ...

We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the ...

According to a 2014 study by Forrester Research, Instagram even has the highest engagement rate for brands among all social networks. The engagement they see happening on Instagram (4.21 percent) ...

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant ...

In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook ...

Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their customers, I would ...

At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the ...

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year of Mobile and are now in ...
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