Category: Mobile

Mobile Advertising: 11 Examples Analyzed In-Depth

With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master. The average US adult spends 2 hours and 55 minutes on their smartphone every single day. And that’s across all ages, including users that don’t even own a cell

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Time spent with mobile now exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours,

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Mobile Landing Page Examples That Seriously Set the Bar

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to

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Mobile search and video in 2019: How visible are you?

Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. But in 2019 are there any other considerations for ensuring that our videos are visible? We know that Google

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Beginner’s Guide To SMS Marketing For Small Business

Are you looking at SMS marketing for a small business you own or manage? Well, you’re in the right spot. SMS marketing (also known as mobile marketing or text message marketing) is taking the small business world by storm. NEVER in the history of small business has a marketing technique held such promise. SMS marketing

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How to Successfully Develop & Launch a Mobile App [Infographic]

Mobile apps have permeated our everyday lives ever since their creation. Its influence on practically every aspect of the world at present is apparent. It’s for this reason why businesses that fail to take care of the mobile side of their ventures are practically missing out on the profit opportunities that apps provide. Mobile apps

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Mobile SEO: Only Guide You Need in 2018

If you are serious about your online business, you NEED to optimize your website for Mobile SEO. Why? Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business. And it’s becoming even more serious marketing tactics every day. In

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The Ultimate Guide to Facebook Messenger Ads

Facebook Messenger ads were rolled out globally in July 2017. This is part of the Facebook Messenger for Business platform. Since then we have seen increasing numbers of major ecommerce brands successfully adopt Facebook Messenger ads into their marketing strategy. With 1.3 billion monthly active users on their Messenger platform alone, Facebook Messenger is quickly

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S., Mexico, and Thailand. While several businesses have

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Making your first AMP Story: Google’s answer to Snapchat and Instagram

Among the many exciting announcements during AMP Conf 2018 in Amsterdam was the introduction of AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Unlike Snapchat and Instagram Stories, which are features within their own respective platforms, AMP Stories are going to be found

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