There are plenty of exciting ways to grow your business in 2021. More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people
With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master. The average US adult spends 2 hours and 55 minutes on their smartphone every single day. And that’s across all ages, including users that don’t even own a cell
Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours,
Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed $29 billion globally this year. But a new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads
We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky
As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to
Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. But in 2019 are there any other considerations for ensuring that our videos are visible? We know that Google
Are you looking at SMS marketing for a small business you own or manage? Well, you’re in the right spot. SMS marketing (also known as mobile marketing or text message marketing) is taking the small business world by storm. NEVER in the history of small business has a marketing technique held such promise. SMS marketing
Mobile apps have permeated our everyday lives ever since their creation. Its influence on practically every aspect of the world at present is apparent. It’s for this reason why businesses that fail to take care of the mobile side of their ventures are practically missing out on the profit opportunities that apps provide. Mobile apps
If you are serious about your online business, you NEED to optimize your website for Mobile SEO. Why? Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business. And it’s becoming even more serious marketing tactics every day. In
Facebook Messenger ads were rolled out globally in July 2017. This is part of the Facebook Messenger for Business platform. Since then we have seen increasing numbers of major ecommerce brands successfully adopt Facebook Messenger ads into their marketing strategy. With 1.3 billion monthly active users on their Messenger platform alone, Facebook Messenger is quickly
In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S., Mexico, and Thailand. While several businesses have