As companies realign after the impact of a global pandemic, marketers are being challenged to quickly adapt to a changed world, recapture their audience, and resume the myriad activities that businesses rely on in order to thrive. With pressure from the top to cut costs and ambiguous forecasts from analysts, some marketers may be tempted
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile usage time browsing the internet. So, if you’re looking to get into mobile advertising to optimize your business’s spending, you’re in the right
Mobile phones have become an integral part of our everyday life. Whenever you need to find any question you don’t know the answer to, or get more information on a certain matter, you pull out your phone, pop open your browser, and do a quick search. Google research has shown that mobile searchers have a
We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky
Are you looking at SMS marketing for a small business you own or manage? Well, you’re in the right spot. SMS marketing (also known as mobile marketing or text message marketing) is taking the small business world by storm. NEVER in the history of small business has a marketing technique held such promise. SMS marketing
If you are serious about your online business, you NEED to optimize your website for Mobile SEO. Why? Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business. And it’s becoming even more serious marketing tactics every day. In
Among the many exciting announcements during AMP Conf 2018 in Amsterdam was the introduction of AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Unlike Snapchat and Instagram Stories, which are features within their own respective platforms, AMP Stories are going to be found
If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions. Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business. In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls. According to Google, 70% of
This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready.
50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone. The rise of voice
We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the last thing they check before they go to sleep. People use it for everything. It’s huge. Mobile has changed our lives. It has also changed
Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform. And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers