Mobile Playbook


Nine out of 10 (92%) of U.S. consumers have mobile devices (tablet or smartphones), and these devices will play a huge role in retail in 2016. According to a 2015 poll by BrightLocal, almost 40 percent of U.S. adult mobile phone users had searched for a local business on their phone at least once a month over the previous year.

When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors ...

Odds are your business has been talking about developing a “mobile strategy.” If you are not, you should move it to the top of your to-do list because there’s an ...

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview ...

A lot of things happened in 2016 (I think there was an election?), but one of the biggest developments was the fact that mobile video finally became the dominant way ...

Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. ...

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop ...

Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer ...

Since 2014, people spend more time browsing the Internet on their smartphones than on their desktops. Businesses cannot ignore mobile as a valuable channel to reach their customers anymore. Marketing ...

Mobile apps are the way to go. Everybody is using them. In fact, in many countries, people are skipping the desk and laptop entirely and moving straight on to mobile ...

This past year, we’ve spent a lot of time talking about “mobile-first.” As we shared back in February, it’s time we stop thinking of “mobile” as mobile. That’s to say, ...

Google just started rolling out the so-called “mobile-first” index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a ...

When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you answered with ...