Mobile Playbook


Nine out of 10 (92%) of U.S. consumers have mobile devices (tablet or smartphones), and these devices will play a huge role in retail in 2016. According to a 2015 poll by BrightLocal, almost 40 percent of U.S. adult mobile phone users had searched for a local business on their phone at least once a month over the previous year.

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant ...

We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the ...

50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: ...

This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has ...

When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors ...

Odds are your business has been talking about developing a “mobile strategy.” If you are not, you should move it to the top of your to-do list because there’s an ...

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview ...

A lot of things happened in 2016 (I think there was an election?), but one of the biggest developments was the fact that mobile video finally became the dominant way ...

Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. ...

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop ...

Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer ...

Since 2014, people spend more time browsing the Internet on their smartphones than on their desktops. Businesses cannot ignore mobile as a valuable channel to reach their customers anymore. Marketing ...