Category: Marketing

New Survey: SMBs Using Direct Mail, Facebook, and Multichannel Campaigns to Boost Sales

Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment. The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners

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How to Calculate the Lifetime Value of a Customer

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get

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Organic Marketing vs. Paid Marketing: Everything You Need to Know

Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience

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Rethinking the Customer Journey: A Strategy for Marketers

One big change in online marketing that impacts most businesses has to do with the way in which people choose to become a customer. In the traditional sales funnel, marketers and businesses would create a demand for their product or service, and that demand would attract people to their doorstep. And from there, businesses would

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10 Marketing Trends to Watch in the Second Half of 2021

As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, which is relatability. Brands in

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Do This, Not That: Your Guide to Successful Marketing in 2021

As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID-19. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape. So, what is working and what should you be doing? On July 28, I moderated a sponsored

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Why Digital Marketing Is Important For Business Owners

Whether you’ve been in business for decades or a day, one of the most difficult things to predict about your operations is how to most effectively reach and engage with your target audience. The most pristine product development and highly efficient logistics in the world won’t matter if you cannot get your message across to

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