Marketing

There is no better platform on the planet right now for B2B sales and marketing than LinkedIn. With 500 million members in 200 countries, and with two new members joining ...

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social ...

When you spend $1 on marketing, how much should you expect in return? That’s what we’ll answer in this post. When someone asks you, “is your marketing working,” what do ...

So, after seeing the latest numbers, you finally bit the bullet and signed-up for that spiffy new marketing automation software. The problem now is figuring out what to do with ...

Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a sauce pan better than a skillet? Should you use paid or organic social media marketing? The ...

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

Not all marketing strategies need to be expensive. Instead of blowing your budget on traditional outbound marketing methods, the combination of inbound marketing and landing pages can help to create ...

As a content writer and marketer who works for a SaaS business, for the last few years I’ve been trying to find the most relevant social media networks to work ...

Unless your visitors are utterly enchanted with your content, it usually proves to be quite hard to keep a steady influx of email subscribers list. Asking those that land on ...

Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing ...

Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst at Altimeter, the digital analyst group at Prophet, wants you to consider whether or ...

In our transforming world, the usual classical codes are turned upside down, and new ones have to be reinvented. As far as marketing is concerned, this principle applies in particular ...
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