Category: Marketing

12 Must-Haves For Tracking Your Digital Marketing Campaign

The last few weeks of the year calls for all businesses to brainstorm new product or service ideas and polish their business vision. It is the time when they review their internal procedures and revise their external communication strategy. Similarly, it is great to put together a digital marketing strategy for your company to achieve

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7 Things Content Marketers Can Learn From the Entertainment Industry

Can you learn more about content marketing — especially content distribution — from watching TV than from reading other content marketing writers’ columns? Yes. Absolutely. This isn’t just some justification for my watching so much TV (although it is convenient, I’ll admit). The entertainment industry really is one of the best places to look for content inspiration. After

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in-mind.

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Earn Press Coverage for Your Brand in 5 Steps [Case Study]

In 2021, earned media coverage is more valuable than ever for your business. Even if your brand is active on social media and your website is optimized for SEO, you’re still missing out on organic traffic and customers without backlinks to your website. With Google’s John Mueller recently weighing digital PR as a tactic that’s

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Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

99Design defines digital branding as, ‘how you design and build your brand online through websites, apps, social media, video and more.’ ContentRefined defines it as, ‘a term that’s used rather loosely to describe all the different ways in which a business draws in its customers online.’ WebsiteProfs, being a web design company, defines branding, as, ‘It’s a well-planned

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Back to ‘Normal’ Requires Omnichannel Approach

The contrast is stark. More than 12,000 stores closed in the United States last year, while e-commerce continued to flourish. Retail categories like apparel and department stores struggled through 2020, even though verticals like beauty and home goods saw tremendous growth. Covid-19 upended retail and pushed companies into bankruptcy. As we look at getting back

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3 Marketing Lessons From Big Brands

In every field of life, experience empowers us to make smarter decisions. When it comes to marketing, big brands have plenty of that experience. They have decades, even centuries of struggles behind them. After a lot of trial and error, they devise effective marketing strategies that make them popular among their target audience. Aspiring entrepreneurs

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The Beginner’s Guide to Trade Show Marketing

Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands — of people every year. Exhibiting your company’s products and services at one might be the big boost your business needs. If you have a strong sense of trade show marketing before heading into the event, you can walk away

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How To Build Community Around Your Product

The best brands have die-hard supporters who have formed a community. Take Starbucks, for example. They built their brand around the actual concept of community, and specialize in creating spaces for conversation within their stores and around their beverages. Product-based companies can also do a powerful job in uniting their customer base by creating an

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How To Stop Wasting Money On The Wrong Lead Generation Tactics

Have you ever heard marketers say that a certain lead generation tactic is the best? And no matter what, you should be using that tactic? There are numerous examples of tactics that marketers herald as being “the best” – but I disagree. Here’s the truth: The best lead generation tactics are those that align perfectly

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