Category: Marketing

What is Integrated Marketing and Why Does it Matter?

Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you. And from the consumer side, they are constantly getting desensitized by the exposure of ads everywhere. So how can a company break through this noise?

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How to Create a Buyer Persona (Includes Real Examples)

The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead generation and revenue goals faster. But what is a buyer persona? If you’re new to marketing and you’re wondering why businesses spend so much on researching buyer

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What’s Next After the Cookie Goes Away? Incrementality

The question burning on every marketer’s mind right now is how we approach measurement in an uncertain future. With the cookie going away in 2023, we can anticipate an impact on marketing vanity metrics. However, if the right solutions are implemented, it won’t make an impact on the most important metric: sales conversions. While there

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What If They Aren’t Looking?

We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person. The customer’s digital buying journey

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Connecting With Customers In 2021 And Beyond Through Empathy Marketing

The COVID-19 pandemic in 2020 left companies to rethink their marketing strategies, as several aspects of normal life were challenged. Since the beginning of the pandemic, businesses have had to deal with drastic changes in consumer behavior. And consumer sentiment will only keep changing, meaning marketers will have to adapt. A recent survey by McKinsey

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What Is Earned Media?

When approaching content marketing for your business, you often see options for free and paid models — and it can seem like that’s all there is but there’s also earned media. With a paid approach, you’re investing in clicks and hoping they turn into sales. With a free strategy, you’re hoping your search engine optimization

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The 11 Commandments of Online Marketing

Online marketing is in fashion, and it is a fact that some companies are already making millions in profits by selling their products and services on the so-called Network of Networks (Internet). But, just as many are making millions, others are failing terribly. What are the secrets to being successful online? To answer this question,

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Why Niche Communities Are the Future of Social Media Marketing

Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took

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Direct To Consumer (D2C) campaign example and recommendations

Warby Parker is a glasses designer, manufacturer, and retailer taking the world by storm. Their direct to consumer (D2C) model allows this company to build relationships directly with customers and benefit from retaining them, without expensive intermediaries and partners. “By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide

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10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

essential in the B2B sector. From online networking to meeting prospects and partners in person, these tips from members of the online small business community are specifically geared toward B2B brands. LinkedIn is perhaps the most powerful social media platform for recruiting and B2B communications. But before you can start reaping the benefits, you need

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