Category: Marketing

How to Thrive Amid Digital-Marketing Chaos

When it comes to marketing, far too many entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns. This leads to less exposure and declining revenue. Often, this happens slowly over time, until it hits a crisis point where they finally realize they have to take massive action

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Smart Marketing Can Give Small Businesses An Advantage In 2021

Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United States beat expectations in 2020, but were primarily made online, forcing many small businesses to cut hours and trim staff to stay afloat. When business owners have to make budget cuts, the marketing budget

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How to Successfully Deploy Your Coupon Marketing Strategy

When executed correctly, a coupon marketing campaign can bring people into your business, but if it is not done well, it can go awry. Coupon marketing campaigns can be employed for a variety of reasons. They offer an easy way to build brand recognition if you have moved into a new area or have just

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Marketing Meets Mixed Reality: Build Your Brand for the Future

What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to promote to your target audience can be enhanced by incorporating mixed reality (MR) into your marketing mix. Mixed reality can expand your consumer base, keep them engaged, and skyrocket your brand into the

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What is a Media Kit — and How to Make One [+ Examples]

Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors,

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How to Create a Communication Strategy [+ Free Templates]

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. There also has to be underlying elements to help establish the aforementioned characteristics.

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Youth League Marketing Is a Bigger Opportunity than the Super Bowl

On the first Sunday of every February, American tradition puts millions of us on the couch watching the nation’s top athletes battle for glory while we binge-eat chicken wings and get excited about being served ads. For this reason, most everyone in advertising has dreamed of marketing their brand at the premier advertising event of

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Short-Term vs. Long-Term Digital Marketing Strategies

For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term successes drive sustainable growth, but

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Don’t Tell Me About Your Product

Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host of the Marketing Spark podcast. But behind that fancy title, Mark is a storyteller. As marketers, we are often reminded of the value of stories. But how do you tell a story in a way that makes a lasting impact?

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A Quick Guide to Relationship Marketing [Best Ideas & Examples]

What is the goal of every company in the world? Well, making money—duh! So, what should be the goal of your marketing? Is it about getting more customers? Closing more sales? Lowering your customer acquisition costs? Building brand loyalty? Here’s where things start to get complicated. The old-school marketing approach focuses only on customer acquisition

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