Category: Marketing

Marketing Myopia: What is It? How Does It Affect Your Business?

Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing to sell. And despite its potential threat, marketing myopia is not something that many marketers, entrepreneurs and business owners know much about. If you’ve ever managed a campaign that’s massively underwhelmed, expected big things from a product launch that’s fallen

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3 Step Process to Get Exposure and Press Coverage for Your Business

We all want more exposure because that is the lifeblood of a successful business. Unfortunately, most people don’t earn anywhere near the exposure they want because they don’t know how and they don’t have a documented process to produce it consistently. They’ll dabble a little here and there, and when they don’t get the results

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7 Creative Ways to Try Culture Marketing on Social Media

Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture marketing, you can spotlight your

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Don’t Just Disrupt How Consumers Think: Walk Your Talk

Back in 2012, the company Nike, an iconic world leader in athletic footwear and apparel, launched a campaign called “Find Your Greatness.” A powerful message meant to “inspire anyone who wants to achieve their own moment of greatness in sport.” In a series of carefully crafted TV ads, you see footage of ordinary people and

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Everything You Need to Know About Working with a Marketing Agency

We all have some memorable marketing moments that stand out in our minds. Maybe it’s an annoying one – those pop-up digital ads that suddenly take over a website you’re browsing. Or perhaps it’s a happy one – the cheerful billboard you pass on your morning run, or a brand’s social media content you immediately

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How Much Should You Be Spending on Marketing

Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and competition. However, the US Small Business Administration recommends small businesses allocate 7 to 8

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Top 5 Marketing Strategies for Retail Businesses

In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just changed. If you’re struggling to adapt to the changes, or if you’re just not seeing the growth you’d like to see,

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How to Get Results on Social Media Without a Million-Dollar Budget

Our consumers have learned what inadequate social media efforts look like, and they’re tired of direct response advertising. People are tired of businesses marketing to them on social media only to sell them new products and services that they don’t want or need. This direct type of social media advertising is burning people out. It’s

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The Marketing Hook: How to Capture Your Audience’s Attention

Earning the attention of an audience is one of the toughest jobs in marketing. The best way to do this is with a marketing hook. A hook is an angle used in content and advertising that grabs attention, creates interest and makes an audience receptive to your messages. In other words, it gets your foot

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3 Reasons Marketing Is The New Sales

Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cashflow… your business ceases to exist. So, it makes sense to celebrate completing monetary transactions. It’s the intrinsic sign your business is doing well. Somewhere along the line, though, the concept of

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20 Stats That Make the Case for Co-Marketing in 2020

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark’s impressive achievements, his career success and robotic super-suit weren’t what made him a legend. In fact, Stark’s best Marvel

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