Content marketers are much more than writers. They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels. They support your
Digital marketing is the promotion of your business, brand, products, or services to your target audience on desktop, mobile, and smart TV screens. There are several types of digital marketing you can use, all of which we will discuss shortly. But first, let’s talk about why you should invest in digital marketing. Read Full Article>>>
Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case. The strongest marketing teams consist of marketers who know how to allocate their time and resources in the smartest way. With a poor strategy, even teams
Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment. The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners
Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get
Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience
One big change in online marketing that impacts most businesses has to do with the way in which people choose to become a customer. In the traditional sales funnel, marketers and businesses would create a demand for their product or service, and that demand would attract people to their doorstep. And from there, businesses would
Imagine your company is fortunate enough to appear for a few minutes on a national TV show with millions of viewers. You can hardly contain your excitement. All eyes are on you. There’s no turning back. Your excitement soon turns to horror, however, when you realize your company isn’t ready for this type of attention.
Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5 quintillion bytes of data every day in 2018. On YouTube alone, creators upload more than 500 hours of new content every minute. Whether through beautiful photographs, insightful podcasts or a witty Twitter thread, nearly everyone turns
As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, which is relatability. Brands in
I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand
One of the problems that I see is a lot of B2B businesses use consumer marketing tactics. They’re enamored with sales funnels. They market to everybody and hope that the funnel will filter out only serious buyers.Many use simple advertising, try to talk to anybody to try to find those quality leads. And a lot