Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to ...
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too ...
When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know ...
Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing ...
Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily ...
Social media management tools are your best friends when it comes to integrating social media into your marketing strategy. They can help you manage multiple profiles, track specific keywords, as ...
What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost ...
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that ...
I can’t tell you how many hours and days I’ve spent researching the kit, tools and systems I’ve got in place to run my businesses effectively. It’s a good job ...
With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. But with a solid strategy in place, you can navigate ...
With content marketing costing 62% less than outbound marketing and generating more than three times as many leads, you must find a way to share your expertise through the content ...
Instagram has quickly become a social media behemoth, whilst retaining spectacular engagement rates. Its engagement is 10 times higher than Facebook, 54 times higher than Pinterest, 84 times higher than ...