Category: Marketing Tools Playbook

Call Tracking for Google Ads & SEO

Inbound call processes are a goldmine but sadly often overlooked by business leaders who assume bad leads. Deliver better customer experiences through well-planned paid and organic search campaigns that use the right keywords. On September 22, I moderated a sponsored Search Engine Journal webinar presented by Franco Aquino, co-founder of REN Marketing, and joined by

Read More »

How to Choose the Right CRM System

A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items. This software for your business guides prospects through the sales pipeline. There are different plans and packages to choose from. Sorting through CRM solutions means choosing

Read More »

The Digital Marketing Budget: How Much Should You Spend Online?

Greater competition can only mean one thing – greater marketing costs, especially for new businesses or those breaking into digital marketing. It’s a bitter pill to swallow, but that doesn’t mean it’s all doom and gloom. For starters, the sooner you start, the cheaper it’s going to be. Digital marketing costs have perpetually risen –

Read More »

24 Best Remote Work Tools that Help Your Team to Stay Connected

More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set to rise as several companies have announced flexible work-from-home policies. This means remote work tools are becoming very popular, very fast. But with a plethora of remote work tools available

Read More »

5 Best Alternatives Of Restream.io

We’ll know that pandemic has trapped all human beings just because of the ongoing COVID-19 situation. Hence the opportunities in the offline mode are not pumped up. That’s the reason why most of the professionals are heading towards an online stream. Well, online streaming is an evergreen stream that’ll surely help you to reach higher

Read More »

How to Use Ubersuggest to Increase Your Organic Traffic

Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by Neil Patel in February 2017 and released as a totally free tool, Ubersuggest has grown in both popularity and functionality, making it a viable alternative to more expensive software suites. In this post, I’m going to show you how to

Read More »

8 Free Tools to Build Your Online Marketing Stack

There are thousands of tools that you can utilise to optimise your digital marketing efforts. However, if you’re just getting started or bootstrapping your business off the ground, paying hundreds of dollars for sophisticated marketing tools isn’t exactly ideal. The good news is that there are a bunch of marketing tools out there that are

Read More »

Marketing’s Top Tools: Guilt, Shame & Fear

When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools

Read More »

2100+ Guest Posting Sites Where You Can Publish Your Content

Getting higher rankings on Google is a priority for most webmasters. One of the main ranking factors on Google is links. With guest blogging, you can secure high quality backlinks and gets better rankings. Guest blogging allows you to reach a broader audience by tapping into the audiences of the websites where your articles are

Read More »

10 of the Best Marketing Techniques for 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy

Read More »