Greater competition can only mean one thing – greater marketing costs, especially for new businesses or those breaking into digital marketing. It’s a bitter pill to swallow, but that doesn’t mean it’s all doom and gloom. For starters, the sooner you start, the cheaper it’s going to be. Digital marketing costs have perpetually risen –
More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set to rise as several companies have announced flexible work-from-home policies. This means remote work tools are becoming very popular, very fast. But with a plethora of remote work tools available
We’ll know that pandemic has trapped all human beings just because of the ongoing COVID-19 situation. Hence the opportunities in the offline mode are not pumped up. That’s the reason why most of the professionals are heading towards an online stream. Well, online streaming is an evergreen stream that’ll surely help you to reach higher
I am sure I am not the only one who is tired of seeing the image of some businessmen in fancy suits shaking hands in a conference room on every other website. These are stock images and they are everywhere. You can get them at a very cheap price from the internet and use them
Ubersuggest is one of the fastest growing SEO tools in the market today. Purchased by Neil Patel in February 2017 and released as a totally free tool, Ubersuggest has grown in both popularity and functionality, making it a viable alternative to more expensive software suites. In this post, I’m going to show you how to
There are thousands of tools that you can utilise to optimise your digital marketing efforts. However, if you’re just getting started or bootstrapping your business off the ground, paying hundreds of dollars for sophisticated marketing tools isn’t exactly ideal. The good news is that there are a bunch of marketing tools out there that are
When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools
What’s the deal with this whole SEMrush vs Ahrefs debate? Well, wouldn’t it be nice if you didn’t have to randomly choose blog post keywords and hope they perform well? Wouldn’t it be nice to see what the competition is doing and get suggestions on how to improve in the search engines? Well, luckily, there
Getting higher rankings on Google is a priority for most webmasters. One of the main ranking factors on Google is links. With guest blogging, you can secure high quality backlinks and gets better rankings. Guest blogging allows you to reach a broader audience by tapping into the audiences of the websites where your articles are
When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy
Without marketing, most businesses would fail. But many small businesses don’t take the time to create a comprehensive marketing plan. What often ends up happening is these businesses will try different marketing tactics ad hoc, with only minor to moderate success. Or they’ll score a big win by chance but find themselves unable to properly
Growth hacking growth hacks sounds smart. Sounds sophisticated. Sounds edgy. Sounds like a fundable idea in an Emerald City that’s home to the most advanced companies in the world, yet can’t figure out how to keep human feces off the street or build a skyscraper that doesn’t sink. (Ahh, paradise.) Trouble is that your data