Category: Marketing Playbook

Marketing for a business – A guide for entrepreneurs

Whether you are launching a new business or need to revamp an existing enterprise, read on for our top tips to improve the marketing for your business. Marketing is one of the most critical functions that can affect the success of a business. It is also one of the most difficult to get right, but

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Something is Rotten in Online Advertising

What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking

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The Product Launch Marketing Plan That Earned $1 Million in 60 Days

Sometimes you have to wait months to see if your product launch marketing strategy was successful. On rare occasions, you get confirmation in 1 hour or less. In June of 2019, I experienced Marketing Director’s Nirvana when my team and I watched in real-time as our eCommerce client sold over $400,000 worth of new product

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2021 digital marketing trends: 25 practical recommendations to implement

There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. And rightly so, since reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses and marketers can tap into… if they’re looking

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15 Outstanding Social Media Campaigns You Need to See

The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously

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Yes, You Should Talk About Your Competitors

Podia is a platform where you can sell online courses, memberships, webinars, and downloads. Their willingness to acknowledge their competitors is pretty rare. Their decision to encourage direct comparison is rarer still. For many companies, “competitor” is a dirty word—they’d rather avoid the issue entirely. But as Len Markidan, Podia’s CMO, explains, he’s just acknowledging reality:

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How to Pitch a Story to a Reporter Without Offending Them

When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. Marketing

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