Whether you are launching a new business or need to revamp an existing enterprise, read on for our top tips to improve the marketing for your business. Marketing is one of the most critical functions that can affect the success of a business. It is also one of the most difficult to get right, but
When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking
Sometimes you have to wait months to see if your product launch marketing strategy was successful. On rare occasions, you get confirmation in 1 hour or less. In June of 2019, I experienced Marketing Director’s Nirvana when my team and I watched in real-time as our eCommerce client sold over $400,000 worth of new product
There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. And rightly so, since reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses and marketers can tap into… if they’re looking
The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously
Marketing psychology is the reason that you bought that thing that you didn’t need. It’s the reason that you spend much more on items that you could buy for half the price elsewhere. Marketing psychology is the reason that brands can add enormous margins and still sell their products like hot cakes. Anybody involved in
The benefits of HARO are not new to marketers but most users are not leveraging the full value of the platform. This guide will explore how to move beyond using HARO for link building to how to use it to help with content production, improvement, and promotion. Help a Reporter Out, or HARO, is a
As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our
Podia is a platform where you can sell online courses, memberships, webinars, and downloads. Their willingness to acknowledge their competitors is pretty rare. Their decision to encourage direct comparison is rarer still. For many companies, “competitor” is a dirty word—they’d rather avoid the issue entirely. But as Len Markidan, Podia’s CMO, explains, he’s just acknowledging reality:
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who
When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. Marketing