Category: Local

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels. The Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced

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How to Create Your Local Business USP with QUAAAC UGC

I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to

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Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which

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Local Justifications Are a Big Deal and You Can Influence Them

Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it… Why? Because Google wants its SERPs (and we want our SERPs) to stand out as the places

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How to Grow Local Business with Call Tracking & Analytics

Immediately upon implementing call tracking, you have a clear view into: Where calls are coming from. Who calls are coming from. On what day calls are coming in. At what time calls are coming in. What devices consumers are using. This data helps businesses understand more about their audience, measure ad campaign performance, and allocate

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Google Merchant Center: A Local SEO Goldmine for Retailers

A lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge. Last November, just in time for the holidays, Google began showing free local product

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GMB Messaging for Desktop Now Rolling Out

With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no surprise that the Business Messaging function is coming to the desktop. If you are not seeing Messages in your GMB desktop dashboard, you will be soon. GMB’s resource on desktop Messaging has been updated to include: Read Full Article>>>

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87% of Consumers Now Read Online Reviews for Local Businesses

The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading online reviews for local businesses. Considering the state of affairs (global pandemic), It is not surprising. Because 34% say they always read online reviews for local businesses, while 26% do so regularly. And another 27% report they occasionally read reviews

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12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season

The holiday season is usually a gold mine of opportunities for product-based businesses that can deploy special holiday products or sales to make their business stand out and be relevant for that time of the year. While service-based businesses may find it more difficult to capitalize on the season’s business opportunities, there are still several

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