Category: Local

87% of Consumers Now Read Online Reviews for Local Businesses

The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading online reviews for local businesses. Considering the state of affairs (global pandemic), It is not surprising. Because 34% say they always read online reviews for local businesses, while 26% do so regularly. And another 27% report they occasionally read reviews

Read More »

12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season

The holiday season is usually a gold mine of opportunities for product-based businesses that can deploy special holiday products or sales to make their business stand out and be relevant for that time of the year. While service-based businesses may find it more difficult to capitalize on the season’s business opportunities, there are still several

Read More »

Why Your Local Pages Might Be Happier on a Subdomain

Whether to build local pages on a subdomain or within a subfolder has long been a topic of heated debate. I’ve never sought to sway anyone’s religious conviction, nor do I intend to begin doing so. If you’re a devout subfolder-er, then I’m sure you have your reasons, and I look forward to hearing them.

Read More »

What Are Local Service Ads?

Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart. In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members. For $50 a month, local businesses that aren’t already

Read More »

How Are Brands Preparing for Native Ratings in Apple Maps?

A foundational element of local marketing strategy could be changing. Rumors began circulating last week that Apple would be giving users the ability to add ratings and photos to local business listings on Apple Maps when iOS 14 releases this fall. That could mean big changes are in store for brand marketers who’ve grown accustomed

Read More »

How Local Businesses Can Survive Without a Website

It is hard to imagine operating a business without a website. However, it can be done. In fact, it is already being done by the over 40% of American small businesses that still don’t own a website of any kind. It should be noted that the lack of a website by some businesses isn’t usually

Read More »

Local Marketing Strategies for Your Small Business

Local marketing is an essential element of a larger marketing strategy for small businesses, as it can get your brand in front of a broader local audience that are likely to patronize your business in the near future. But what can you do as an entrepreneur to improve your small business’s reach with a local

Read More »

How Google’s Review Attributes Expansion Impacts Local Businesses

Google’s recent decision to expand review attributes to new categories has been seen as one of the biggest changes to reviews in the past few years. The expansion gives Google even more data about the businesses using its platform, opening up future ranking possibilities and solving the problem of ratings-only reviews. Attributes are traits of

Read More »

Can a Pandemic Inflect Local Commerce Tech?

Covid-19’s economic fallout has a polarizing effect on business. Anything that’s high-touch is clearly suffering, including brick-and-mortar commerce. Quarantine-friendly fare like virtual office tech, e-commerce, and casual gaming meanwhile see usage spikes. Somewhere between those endpoints are technologies that enable local merchants to operate under social distancing protocols. We’re talking curbside pickup and other various

Read More »

A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s

Read More »

How Local Businesses Should Prepare for Coronavirus

A quick Google search on this column’s headline reveals a large number of sites offering recommendations to businesses large and small about how to prepare for the impact of the COVID-19 outbreak as it moves into pandemic territory. Articles on Inc., Fast Company, and the World Economic Forum echo a common theme: Businesses need to

Read More »