Category: Local Marketing Playbook

How Does the Local Algorithm Work?

When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Read Full Article>>>

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12 Direct Mailing Services for Your Small Business

Think direct mail as a form of business marketing and communication is dead and buried? Well, think again. Research shows direct mail campaigns generate five times more purchases than email campaigns. As a result, small businesses, sending direct mail to customers and prospects get results. For example, postcards to catalogs have become a cost-effective way

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Local SEO: How To Rank For Surrounding Cities Near You

As a local business, local SEO (Search Engine Optimization) plays a pivotal role in getting your business noticed and keeping you on top of the search engine results pages (SERPs). Ranking locally is great and all, but are you hoping to be found in the search results of your surrounding neighborhoods, cities, and counties, too?

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Expert Local Business Link Building Survey

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of

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How to Find Your True Local Competitors

Who are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to

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The 2019 Analysis of SEO for Local Marketing

I wanted to jump into local niches and see what’s working for locality-specific terms such as: Divorce attorneys in San Diego Plumbers near me ( using different geolocations ) Louisville roofers Carpet cleaners Boston, Ma any many more … But everyone hates when you out niches. While I won’t divulge all the keywords and localities

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How to Rank in Cities Where you Don’t Have an Address

As a local business or service area business it is very common to want to rank for a neighbouring city in search results. While you may never be able to show up in local pack results (because you can’t get a GMB listing in a city you don’t have an address in), it is possible

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Expert Local Business Link Building Survey 2019

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like

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2018 Local Search Ranking Factors

Another year, and another Local Search Ranking Factors survey is here. My apologies for being late with it again. I developed our own survey tool and, as with any software project, it always takes longer than you expect. Now that it’s done, I’m confident that we’re off to the races and I’ll be much quicker

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2018 Local Search Ranking Factors: Google My Business Signals Up 32%

The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack.

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