Category: Local Marketing Playbook

The Ultimate Guide to Local Marketing

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city —

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Google My Business Optimization Considered the Most Valuable Local Marketing Service

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service. The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers. According to

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How to Promote Your Local Business

Last year, I decided that I wanted to invest in personal training. As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine. I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews. Before scheduling any consultations, I

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How to Use Location Data to Outsmart Competitors & Win Market Share

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine

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Citations & Local SEO: The Ultimate Beginner’s Guide

Citations are one of the key factors in local SEO. Many new SEOs begin their careers managing citations for stakeholders. When set up correctly, citations can be really easy to manage and can lead to improved local rankings. However, if done incorrectly, citations can be a nightmare to clean up. In this guide, I’ll walk

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in

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The Future of Local Search: 20+ Predictions for 2020

With the decade having drawn to a close, here at BrightLocal we’re preparing to don our flapper gear and sashay our way into the Roaring Twenties 2.0 in style. To celebrate the end of a very eventful year — the year in which that Google My Business survey, BERT, and of course, the Bedlam Update,

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A 50-Point Audit for Getting Started with Local SEO

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes

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Earn Higher Search Rankings With This 16-Point Local SEO Checklist

Earning high rankings in Google’s search results and Google Maps gets your business in front of nearby customers who are looking for exactly what your business provides. So if you own or manage a local service business or store, taking time to make sure your websites and online directory listings are optimized is an effective

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Local SEO vs On-Page SEO – Two Experts Explain Why You Need Both

When entrepreneurs first hear about SEO, it can seem like a vague online world that they don’t understand. One fundamental way to understand SEO is to know that it’s divided into two primary types: Local and On-Page. These are crucial for every business, and can be seen as the “yin and yang” of SEO. Coming

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