Category: Local Marketing Playbook

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five

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The Complete Guide to Local SEO for Multiple Locations

There are many ways to optimize your website for local search so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that egregiously violate Google’s guidelines. By keeping a thorough inventory of your local SEO efforts,

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Location-Based Search Disrupts Brand-Centric Theory of Marketing

Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to secure the dollars of nearby consumers. But a new report from location marketing firm Uberall suggests the rise of location-based or “near me” search is undermining the power of branding alone, increasing the importance of optimizing for searches in which

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Are Nextdoor Ads the Best New Way to Gain Local Customers?

With Congress failing to reach a new pandemic relief package, things are looking tougher for many businesses. When Goldman Sachs surveyed their small-business clients in July, more than 84 percent were on track to run out of PPP money the first week of August—and about 2/3 were doing less than 75 percent of their pre-COVID

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4 Free Tips to Get Your Business to Show Up on Google Maps

Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are

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15 Local Marketing Strategies to Promote Your Local Business

There are many ways for a small business to market nationally and internationally. Digital products can be downloaded from almost anywhere in the world, and digital marketing options abound to deliver products wherever shipping companies operate. However, local businesses must be able to market their products and services within their marketplace, especially when borders close

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How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location. For this tutorial, we’ll be setting up a Facebook campaign for a fictional restaurant to target people

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3 Ways Technology Helps You Make Money With Direct Mail Marketing

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96

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HomeAdvisor Reviews: How To Double Your Lead Flow In 45 Days

HomeAdvisor has lots of unhappy customers. These are contractors who register for a pro account, pay their per-lead fee, and wait for results. What do they receive for their money? Not much. Many of these pros feel the platform was a raw deal for them. There are some legitimate concerns when it comes to HomeAdvisor

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How to Use Nextdoor for Business: The Complete Guide

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than

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Hyperlocal Device Targeting Should Be Part of Your Advertising Strategy

With local shopping conditions in such a high state of flux, reaching consumers with the right message at the right place and time is more important than ever. That’s why brick-and-mortar businesses looking to boost visits to physical locations should embrace a mobile-first, location-based approach to digital advertising. True hyperlocal advertising revolves around mobile location

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