Local Marketing Playbook


Local Marketing is often a mix of both online and offline strategies that concentrates it’s campaigns in a specific geographic area.

Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to ...

Many of the local search ranking factors are “foundational,” in that they are needed to have any chance at showing in the local results, but continuing to focus on them ...

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old ...

For the last nine years, I curated and published the annual Local Search Ranking Factors survey. Experts from around the world ranked the tactics to SEO success for their – ...

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows ...

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

This is the sixth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your ...

Share events, products, and services directly in Google Search and Google Maps with Google Posts, created through Google My Business. Google Posts are small cards that appear within the knowledge ...