Local Marketing Playbook


Local Marketing is often a mix of both online and offline strategies that concentrates it’s campaigns in a specific geographic area.

Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to ...

Many of the local search ranking factors are “foundational,” in that they are needed to have any chance at showing in the local results, but continuing to focus on them ...

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old ...

Though they may not have the marketing budget the big chains have, small businesses are in a unique position to take advantage of their location and size in order to ...

Google My Business is an important tool to use for local search. It allows you to stand out when someone Googles your business. Google My Business will show your listing ...

Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece ...

Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited ...

The be-all end-all of local business success today seems to come down to how many people take a break from their busy days to write nice or evil reviews about ...

Getting a brand-new business off the ground is tough. Startups are working on limited budgets, face competition from established businesses in the same industry, and have no Yelp reviews or ...

If your business is interested in taking advantage of all the different hyperlocal marketing options out there, here are some tips from Surefire Local that you might not have considered ...

In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online ...

Americans are on the move. According to the U.S. Census Bureau, approximately 40 million people in America move each year. Some businesses primarily or exclusively serve movers, such as self-storage ...