With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers. Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you
According to Shopify research, two in five local retailers are struggling to compete. And 59% say they may need to close their doors in the next two years. However, almost two-thirds of small business owners (65%) are implementing different tactics to compete with major online marketplaces. Local retailers are improving store atmosphere (50%), offering more
Did you know that 90% of direct mail is opened, and 60% of catalog recipients visit the company’s website that mailed it? Increasingly, targeted direct mail initiatives are influencing consumer actions. Millennials, who collectively spend $600 billion per year, are often stereotyped as tied to mobile apps and the internet. However, recent data shows they’re
Many of us are dependent on the Internet today so that they can keep up to date and know the state of the world. Direct mail has now become a plan of the marketing strategies of every small to large business. Direct mail covers various marketing materials that include postcards, newsletters, brochures, sales letters, and
Local SEO is a vital tool for all businesses. Did you know that 80% of users use search to find local details and information? That means that if your website and online presence isn’t locally optimized, you’re losing up to 80% of your client base. Not a good strategy if you want local business. It
A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says.
Local SEO refers to the practice of increasing the visibility of physical locations in search results. Local SEO generates high-quality traffic and drives conversions for local businesses. It can also help you compete with big brands and stay relevant. Local SEO is essential as customers use local search across various smart devices and mediums like
Customer acquisition is key to any business, no matter its size, stage of development, or service industry. With so many ways to find potential customers, your business needs to find an efficient marketing method. Every Door Direct Mail could be the direct mail marketing strategy your business is looking for. Every Door Direct Mail (EDDM)
“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for
It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are
Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The service offers businesses a new marketing tool to promote their business and engage with the local community. With Neighborhood Sponsorships, businesses advertise to customers on a zip code level. Research shows a huge 85% of small business owners depend on
You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Rockford.” Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO? Enter, local SEO. Read Full Article>>>