Many of us are dependent on the Internet today so that they can keep up to date and know the state of the world. Direct mail has now become a plan of the marketing strategies of every small to large business. Direct mail covers various marketing materials that include postcards, newsletters, brochures, sales letters, and
Local SEO is a vital tool for all businesses. Did you know that 80% of users use search to find local details and information? That means that if your website and online presence isn’t locally optimized, you’re losing up to 80% of your client base. Not a good strategy if you want local business. It
A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says.
Local SEO refers to the practice of increasing the visibility of physical locations in search results. Local SEO generates high-quality traffic and drives conversions for local businesses. It can also help you compete with big brands and stay relevant. Local SEO is essential as customers use local search across various smart devices and mediums like
Customer acquisition is key to any business, no matter its size, stage of development, or service industry. With so many ways to find potential customers, your business needs to find an efficient marketing method. Every Door Direct Mail could be the direct mail marketing strategy your business is looking for. Every Door Direct Mail (EDDM)
“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for
It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are
Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The service offers businesses a new marketing tool to promote their business and engage with the local community. With Neighborhood Sponsorships, businesses advertise to customers on a zip code level. Research shows a huge 85% of small business owners depend on
You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Rockford.” Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO? Enter, local SEO. Read Full Article>>>
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five
There are many ways to optimize your website for local search so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that egregiously violate Google’s guidelines. By keeping a thorough inventory of your local SEO efforts,
Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to secure the dollars of nearby consumers. But a new report from location marketing firm Uberall suggests the rise of location-based or “near me” search is undermining the power of branding alone, increasing the importance of optimizing for searches in which