Category: Local Marketing Playbook

How Much Does Direct Mail Marketing Costs?

Many of us are dependent on the Internet today so that they can keep up to date and know the state of the world. Direct mail has now become a plan of the marketing strategies of every small to large business. Direct mail covers various marketing materials that include postcards, newsletters, brochures, sales letters, and

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How to Build an Effective Local SEO strategy in 2021

Local SEO refers to the practice of increasing the visibility of physical locations in search results. Local SEO generates high-quality traffic and drives conversions for local businesses. It can also help you compete with big brands and stay relevant. Local SEO is essential as customers use local search across various smart devices and mediums like

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What is Every Door Direct Mail?

Customer acquisition is key to any business, no matter its size, stage of development, or service industry. With so many ways to find potential customers, your business needs to find an efficient marketing method. Every Door Direct Mail could be the direct mail marketing strategy your business is looking for. Every Door Direct Mail (EDDM)

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How To Do Local SEO for Businesses Without Physical Locations in 2021

“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for

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How to check Google search results for different locations

It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are

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Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business

Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The service offers businesses a new marketing tool to promote their business and engage with the local community. With Neighborhood Sponsorships, businesses advertise to customers on a zip code level. Research shows a huge 85% of small business owners depend on

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How to Target Multiple Cities Without Hurting Your SEO

You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Rockford.” Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO? Enter, local SEO. Read Full Article>>>

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five

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The Complete Guide to Local SEO for Multiple Locations

There are many ways to optimize your website for local search so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that egregiously violate Google’s guidelines. By keeping a thorough inventory of your local SEO efforts,

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Location-Based Search Disrupts Brand-Centric Theory of Marketing

Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to secure the dollars of nearby consumers. But a new report from location marketing firm Uberall suggests the rise of location-based or “near me” search is undermining the power of branding alone, increasing the importance of optimizing for searches in which

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