Category: LinkedIn Playbook

How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads campaigns to reach their B2B audience. If you are one of the many companies that still have not leveraged the opportunity to connect with audiences on this

Read More »

The Ultimate Guide to LinkedIn Groups

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase

Read More »

42 Ways to Start a Conversation on LinkedIn

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network. Don’t Think

Read More »

How To Use LinkedIn To Market Your Business

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn. Sure, LinkedIn, when looking

Read More »

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on Linkedin get 3x as much engagement than other post types?  With statistics like this one, it is easy to see why more marketers are jumping on the Linkedin video bandwagon. In this post, we’re sharing what you need to know to create better videos on Linkedin and boost your content marketing

Read More »

How to Create Effective LinkedIn Ads Retargeting Campaigns

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t. The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again. But LinkedIn

Read More »

The LinkedIn Insight Tag: What It Is and How to Use It

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight

Read More »

LinkedIn Insight Tag the Ultimate Guide for Marketers

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry. You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income. But before you jump in and

Read More »

The Complete Beginner’s Guide to Advertising on LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected

Read More »

29 Best LinkedIn Ad Example You’ll Want To Steal in 2020

When first creating Linkedin ads, it can be hard to work on a blank canvas. It’s why we love taking a look at LinkedIn ad example before we create anything at SH1FT’s LinkedIn agency. You might just need a few ideas and Linkedin ad strategies to spark your creativity. Don’t be ashamed, it’s a good

Read More »

How to Enhance LinkedIn Marketing With Video

The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn. This is the perfect place to share a video introducing yourself and your business. Ideally, it should be a

Read More »