Category: LinkedIn Playbook

The world can be a scary place — especially when it comes to getting hired after age 50. It can even feel like you’re swimming against the current at times. But doing your personal branding on LinkedIn can be like using a motorboat to push through that current. Granted, when you’re starting out on this

When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential. The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads campaigns to reach their B2B audience. If you are one of the many companies that still have not leveraged the opportunity to connect with audiences on this

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network. Don’t Think

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t. The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again. But LinkedIn

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry. You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income. But before you jump in and

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected