Category: LinkedIn Playbook

How to Use LinkedIn Creator Mode: What Marketers Need to Know

Creator Mode is a setting on LinkedIn personal profiles for members who regularly create content on the platform. It can be a helpful tool to grow your following, establish a presence on the platform, build a community, and get discovered by more of your ideal clients. According to LinkedIn, there has been a 50% increase

Read More »

Personal Branding on LinkedIn: 14 Strategies That Will Help

The world can be a scary place — especially when it comes to getting hired after age 50. It can even feel like you’re swimming against the current at times. But doing your personal branding on LinkedIn can be like using a motorboat to push through that current. Granted, when you’re starting out on this

Read More »

How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads campaigns to reach their B2B audience. If you are one of the many companies that still have not leveraged the opportunity to connect with audiences on this

Read More »

The Ultimate Guide to LinkedIn Groups

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase

Read More »

42 Ways to Start a Conversation on LinkedIn

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network. Don’t Think

Read More »

How To Use LinkedIn To Market Your Business

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn. Sure, LinkedIn, when looking

Read More »

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on Linkedin get 3x as much engagement than other post types?  With statistics like this one, it is easy to see why more marketers are jumping on the Linkedin video bandwagon. In this post, we’re sharing what you need to know to create better videos on Linkedin and boost your content marketing

Read More »

How to Create Effective LinkedIn Ads Retargeting Campaigns

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t. The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again. But LinkedIn

Read More »

The LinkedIn Insight Tag: What It Is and How to Use It

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight

Read More »

LinkedIn Insight Tag the Ultimate Guide for Marketers

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry. You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income. But before you jump in and

Read More »

The Complete Beginner’s Guide to Advertising on LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected

Read More »