Category: LinkedIn Playbook

How to Create Effective LinkedIn Ads Retargeting Campaigns

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t. The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again. But LinkedIn

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The LinkedIn Insight Tag: What It Is and How to Use It

LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight

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LinkedIn Insight Tag the Ultimate Guide for Marketers

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry. You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income. But before you jump in and

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The Complete Beginner’s Guide to Advertising on LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected

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29 Best LinkedIn Ad Example You’ll Want To Steal in 2020

When first creating Linkedin ads, it can be hard to work on a blank canvas. It’s why we love taking a look at LinkedIn ad example before we create anything at SH1FT’s LinkedIn agency. You might just need a few ideas and Linkedin ad strategies to spark your creativity. Don’t be ashamed, it’s a good

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How to Enhance LinkedIn Marketing With Video

The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn. This is the perfect place to share a video introducing yourself and your business. Ideally, it should be a

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How to Create a LinkedIn Content Strategy

LinkedIn is one of the best places to generate social media engagement in 2020. But it takes more than just sharing links and images. You need to have a well-structured LinkedIn content strategy to get the best results on the world’s largest professional network. Here are some quick, actionable tips for how you can put

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The Absolute Guide to LinkedIn Ads (Beginner’s Friendly)

If you’re looking for more leads, then maybe it’s time to consider LinkedIn ads. They’ve got style, they’ve got sass and they come in such a variety of formats that it’s impossible not to find the one that suits you. Do I sound like I’m talking about some latest trend you should be following? That

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Video Remarketing: LinkedIn vs. YouTube

By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store – Hubspot 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video.

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How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from

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LinkedIn Organic Reach is Dead – What Still Works in 2020

Back in 2018 and for large parts of 2019, LinkedIn was a paradise for anyone who understood how to create interesting, premium-quality content. During this golden age, content creators were able to generate millions of views. All of this was possible because of a huge experiment that LinkedIn had rolled out across its entire platform.

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