There’s no “secret” to Instagram success. But if there were, it would be consistency, quality, and high levels of engagement. Unfortunately, those things are easier said than done. What’s more, Instagram has more than one billion monthly active users and 25 million business profiles, so competition for attention is tough. To rise above the noise
Businesses are cashing in with online video. In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise. Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a
If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Too often, no one responds. No likes, comments, retweets—you get the idea. Not so with Instagram. No matter how small your audience, your posts probably still receive at least a few
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course
Instagram has evolved from a photo-sharing app to an important marketing platform that brands use to target their prospective customers. When it first started in 2010, it was just another social media platform for people to share pictures (remember Pinterest?). And now it has become an important social media marketing platform crawling with influencers, brands,
Back in 2016, Instagram introduced Stories — a SnapChat-like feature that gives users a new way to share moments from their everyday life. Since its release, about half of Instagram’s 1 billion monthly users are active on Instagram Stories, which keeps them around for about 30 minutes a day.. What does this mean for you?
Since its launch in 2010, Instagram has evolved from an online photo-sharing app into a platform that empowers its users to easily create, edit, and share their own videos in a variety of forms. These videos, whether shared as Instagram stories, posts in your feed, or through IGTV, add a new dimension to Instagram that
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform,
Instagram can look like a simple platform, where you just post pictures and wait for the hearts to start flying around as the world likes what you’re posting. It is much more powerful than many give it credit for, however, with many brands using it to expand their reach massively and many people earning their
There’s no doubt that Instagram has become the place for small local businesses to showoff their products to the world—especially in culinary, arts and crafts, and hospitality spaces. Thankfully, Instagram is aware of this and has been making network changes that add functionality for small businesses. One of the most recent examples of this is
In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if you want to build a strong presence on the platform. Otherwise, the competition would simply eat you alive. As a brand, you want your Instagram account to reach the targeted
How do you attract followers to your account instead of chasing them, especially when you have less than 1000 followers? And how do you retain them? These are some of the questions that I asked myself when I first started out. I started from complete scratch. I didn’t even invite my Facebook friends to follow