Category: Instagram Playbook

Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app. With Instagram Reels users can: Create and share 15-second

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Facebook and Instagram Shops: Setting Up In Minutes

Facebook is gradually rolling out Shops for Instagram and Facebook to more regions. Selling directly on social media is going to get a lot easier. With the recent Shopify integration, you will also be able to import existing product catalogues. Let’s take a look at what you need to know to get started. Read Full

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How to Make Your First Instagram Stories Ad: A Full Walkthrough

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. First, let’s talk about the differences between being a user who sees an

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Organic Instagram Marketing: the Guide all Marketers Need

Are you looking for ways to increase brand awareness and reach a responsive audience without spending huge sums of money on ads? Organic Instagram marketing is the strategy for you! Instagram is ideal for posting organic content because its users engage frequently with businesses’ content. More than 200 million Instagram users visit at least one

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How to Use Instagram TV to Promote Your Brand (With Examples To Copy)

You’ve done it: you’ve created the perfect feature video for your latest product, full of Instagram-worthy footage. But wait! Instagram’s native videos can only be 60 seconds, and your video is three minutes. What do you do now? Instagram TV (IGTV) is the solution to your problem. With Instagram TV, you can post videos ranging

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Instagram Video: The Ultimate Guide to Creating Engaging Content

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool, and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just

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How the number of hashtags influences Instagram performance

As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform. According to a recent study, using hashtags in a post caption

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Instagram Ad Specs & Sizes in 2020: an Updated Guide

Working in marketing can feel like you’re constantly playing catch up. With new trends and algorithms to keep up with, it can be hard to find consistent success with your strategies. One area that’s always changing is social media. But between uploading a blog and composing a drip campaign to nurture new leads, getting started

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