On the surface, an Instagram business profile seems like it’s an exclusive club, but really, anyone can join up. It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content. But if you need 10 reasons why you should consider giving it a whirl, good news:
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link.
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks
So you’ve decided to use the power of Instagram to promote your small business? Great! Instagram can make a huge difference for you in sales, brand awareness, and increase your customers’ loyalty. With more than one billion active monthly users worldwide, Instagram is definitely a perfect platform for you to reach out to potential customers
When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and
Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app. With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your Instagram audience. But while every
Instagram has more than 1 billion active monthly users. This platform offers your business a significant opportunity to communicate with leads interested in your products or services. You can reach even more leads and grow your business by using Instagram Ads. But how much do Instagram Ads cost? Instagram Ads cost depends on your bidding
Social media app TikTok has turned short, shareable videos into an art form. Now Instagram is getting in on the craze with Instagram Reels, which allows you to add music and fun visual effects over looping video. Once your 15-second clip has been recorded, it can be shared with your Instagram followers. If you have
The phrase “link in bio” is as common in post captions as hashtags are. That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product landing pages or to help your followers find out more about your services. Brands and celebrities, from
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact,
Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019,