Category: Instagram Playbook

How to Find Instagram Influencers that Work for Your Business

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to

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Instagram on How Its Algorithms Work

Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement. Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing. If a user starts crafting an Instagram

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How to Increase Instagram Engagement (On Organic Posts and Ads)

Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves.  Instagram engagement can be exceptionally beneficial for the following reasons: It acts as social proof. Social proof is a psychological phenomenon where people take on

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9 Reasons Why You Need Instagram for Your Ecommerce Store

Instagram has grown to become one of the most popular social media platforms today. In the past few years, businesses have been on a quest to find a way to crack the code and make the most of its potential. When used correctly, Instagram is now one of the most powerful tools for ecommerce stores

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How to Use Instagram for Marketing in 2021

Instagram is a hugely popular app for using for sharing photos and video media. Instagram was one of the top 5 most downloaded app with over a billion active users in 2020. The app is immensely popular with Millenials and Gen Z, around 63% of Instagram users are between the ages of 18 and 34.

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10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way

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How to Switch to an Instagram Business Profile + 10 Benefits

On the surface, an Instagram business profile seems like it’s an exclusive club, but really, anyone can join up. It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content. But if you need 10 reasons why you should consider giving it a whirl, good news:

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How to Add Links to Instagram Stories with Swipe-Up

How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link.

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New Instagram Resources For Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed

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Everything Marketers Need to Know About Instagram Reels

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks

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Promote Your Small Business on Instagram in 10 Simple Steps

So you’ve decided to use the power of Instagram to promote your small business? Great! Instagram can make a huge difference for you in sales, brand awareness, and increase your customers’ loyalty. With more than one billion active monthly users worldwide, Instagram is definitely a perfect platform for you to reach out to potential customers

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