Category: Instagram Playbook

How to Add Links to Instagram Stories with Swipe-Up

How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link.

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New Instagram Resources For Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed

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Everything Marketers Need to Know About Instagram Reels

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks

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Promote Your Small Business on Instagram in 10 Simple Steps

So you’ve decided to use the power of Instagram to promote your small business? Great! Instagram can make a huge difference for you in sales, brand awareness, and increase your customers’ loyalty. With more than one billion active monthly users worldwide, Instagram is definitely a perfect platform for you to reach out to potential customers

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How to Make an Instagram Business Account

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and

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Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app. With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your Instagram audience. But while every

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Cost of Instagram Ads in 2020 – Full Updated Guide

Instagram has more than 1 billion active monthly users. This platform offers your business a significant opportunity to communicate with leads interested in your products or services. You can reach even more leads and grow your business by using Instagram Ads. But how much do Instagram Ads cost? Instagram Ads cost depends on your bidding

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How to Create Short-Form Videos With Instagram Reels

Social media app TikTok has turned short, shareable videos into an art form. Now Instagram is getting in on the craze with Instagram Reels, which allows you to add music and fun visual effects over looping video. Once your 15-second clip has been recorded, it can be shared with your Instagram followers. If you have

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3 Link in Bio Tools You Can Use to Get Traffic from Instagram

The phrase “link in bio” is as common in post captions as hashtags are. That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product landing pages or to help your followers find out more about your services. Brands and celebrities, from

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The Ultimate Guide to Instagram Stories Ads in 2020

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact,

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Everything You Need to Know About Instagram Reels, TikTok’s Rival

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019,

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Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app. With Instagram Reels users can: Create and share 15-second

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