Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, too. Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos
Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts. And now, unsurprisingly, brands can further capitalize
Instagram Story ads are continuously growing in popularity and there’s a solid reason for this trend. More than a billion people use Instagram every month, and 500 million use Stories every day. From a marketing perspective, it’s obvious why Instagram Stories are a great tool for any business. If you’re not making the most of
90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through how to use Instagram to
Visuals can make or break your performance with Instagram ads. This makes Instagram ad design an essential part of the ad creation and management process. While copy, strategy, and targeting all matter for Instagram ads, the design of the visual element of the ad itself is crucial. You need strong visuals to capture attention so
The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to
Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement. Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing. If a user starts crafting an Instagram
Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves. Instagram engagement can be exceptionally beneficial for the following reasons: It acts as social proof. Social proof is a psychological phenomenon where people take on
Instagram has grown to become one of the most popular social media platforms today. In the past few years, businesses have been on a quest to find a way to crack the code and make the most of its potential. When used correctly, Instagram is now one of the most powerful tools for ecommerce stores
Instagram is a hugely popular app for using for sharing photos and video media. Instagram was one of the top 5 most downloaded app with over a billion active users in 2020. The app is immensely popular with Millenials and Gen Z, around 63% of Instagram users are between the ages of 18 and 34.
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that
Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way