In 2012, Gretta Rose van Riel had $24 in her bank account. But armed with a keen eye for trends, a talent for marketing, and some entrepreneurial hustle, a 22-year-old van Riel built herself a multimillion-dollar business called SkinnyMe Tea, which launched not only a product, but an entire “teatox” market. On that achievement alone,
The buzz about influencer marketing is still on the rise. But, how much does it cost to advertise on Instagram? Brands are partnering with influencers to spread brand awareness, gain larger followings and increase total revenue. The cost of influencer marketing varies from influencer to influencer. Most social media influencers charge brands for their talent
Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways
Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst at Altimeter, the digital analyst group at Prophet, wants you to consider whether or not you’d be paying the Keeping Up With The Kardashian star for their reach or for their ability to influence their followers. Solis is not
Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products. But what about the small business owners who don’t have the money to pay an agency to start an influencer marketing campaign? Or those who can’t offer big sums directly
The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising. There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them.
How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? According to Twitter, if you really
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights. “Pricing influencer
Anyone who thinks that Millennials are lazy hasn’t met an influencer. They’re out there hustling all day, everyday. Ok, they’re not saving lives but it’s actually a tougher gig than you might expect. They’ve got to write, shoot, build brand partnerships, handle social media, supervise their team, and constantly sell. Let’s not forget that they
Influencer marketing isn’t just for the Kardashians. In case you haven’t heard, you don’t have to be uber famous to gain a steady following on Instagram and earn a paycheck. But there is a wide range of cash being doled out to those in the sponsored post game. How much could you make? We looked