Recently, there has been a growing debate amongst marketers in regards to just how effective influencers are to helping grow a brand. One of the arguments I’ve heard from a C-Suite executive that doesn’t believe influencer marketing is effective is that “With enough ad spend, the advertising alone is all the influence that a brand
About 500 years ago, leading western economists advised those in power that to accumulate wealth, one must take whatever wealth already exists and hoard it. The choices were to take or be taken from. During this age of mercantilism, we see wealthy men sending explorers, colonizers, and conquistadors to all corners of the earth looking
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike
What do you think of when you hear the word “pudding”? For most people, it probably brings up some childhood memory of after-school snacks (or, unfortunately, Bill Cosby commercials). But one group of people who may have a very different answer is women who love their curly hair. Pantene Pro-V Curl Defining Pudding is a
Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.
Picture this: You’re shopping for a new mattress. A mattress is a pretty major purchase for most people. They tend to be pretty pricey (generally into the four-figure range), and considering you’ll be sleeping on it for years to come, it’s worth it to make an investment in one you really love. But there are
The results of “the world’s first” neuroscience study on influencer marketing has ruled heavily in favour of the medium over TV ads. The work, commissioned by influencer marketing agency Whalar, claimed that influencer ads were 277% more “emotionally intense” than TV ads and 87% more memorable (the two criteria the ads were measured on). The
Micro-influencers can be a great solution for businesses that want to explore the world of influencer marketing. They’re not too “big” in the social sphere to be clouded by fame, but they’re influential enough to make a difference for your brand in a specific, targeted market. Working with a micro-influencer can be mutually beneficial and
Referrals have long since been one of the most effective marketing strategies. If you have a problem and one of your friends tells you about a great solution for it, there is a good chance that you’ll go buy it. Influencer marketing is just like that – only at scale. Influencers have already built a
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price. In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers. A new report from eMarketer reveals that even nano-influencers, defined as having between 500 and 5,000 followers,
You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on social media, and are getting decent traffic to your site. Clearly, your marketing efforts are paying off. How do you scale them up and extend
Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Frye Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry? For most Instagram influencers, a sponsored post involves a lot