Category: Influencer Marketing Playbook

Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

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Influencer Marketing for Ecommerce: Selling Step-by-Step

Picture this: You’re shopping for a new mattress. A mattress is a pretty major purchase for most people. They tend to be pretty pricey (generally into the four-figure range), and considering you’ll be sleeping on it for years to come, it’s worth it to make an investment in one you really love. But there are

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16 Essential Things to Remember When Working With Micro-Influencers

Micro-influencers can be a great solution for businesses that want to explore the world of influencer marketing. They’re not too “big” in the social sphere to be clouded by fame, but they’re influential enough to make a difference for your brand in a specific, targeted market. Working with a micro-influencer can be mutually beneficial and

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How to Grow Your Business and Brand With Influencer Marketing

Referrals have long since been one of the most effective marketing strategies. If you have a problem and one of your friends tells you about a great solution for it, there is a good chance that you’ll go buy it. Influencer marketing is just like that – only at scale. Influencers have already built a

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New Data Reveals How Much Brands Are Paying Influencers

Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price. In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers. A new report from eMarketer reveals that even nano-influencers, defined as having between 500 and 5,000 followers,

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The Complete Guide to Instagram Influencer Rates in 2019

Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Frye Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry? For most Instagram influencers, a sponsored post involves a lot

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How Much Does Influencer Marketing Cost?

The buzz about influencer marketing is still on the rise. But, how much does it cost to advertise on Instagram? Brands are partnering with influencers to spread brand awareness, gain larger followings and increase total revenue. The cost of influencer marketing varies from influencer to influencer. Most social media influencers charge brands for their talent

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How to make a big impact with a small influencer marketing budget

Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways

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Why You Need to Stop Doing “Influencer Marketing!”

Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst at Altimeter, the digital analyst group at Prophet, wants you to consider whether or not you’d be paying the Keeping Up With The Kardashian star for their reach or for their ability to influence their followers. Solis is not

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