If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. You’ve also probably realized that the leveraging of structured data is increasing and that studies are showing that optimizing your content
When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep getting squeezed further and further down the search results page,” said Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.” The Justice Department
One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want
Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are
Ruth Porat, the stalwart chief financial officer of Alphabet and Google, is no stranger to a crisis. She began her career at Morgan Stanley in 1987, a mere seven weeks before Black Monday—the largest single-day decline in trading history at the time. “At that moment, I was concerned that maybe my career was over before
Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually good leads? How many lead to
Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart. In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members. For $50 a month, local businesses that aren’t already
This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies such as Google, Facebook, and Uber: July 2021. Organizers of major live events, like movie releases, concerts, and even the 2020 Summer Olympics, also announced
It isn’t a secret that Google has been under investigation by the Department of Justice for over a year. Google even confirmed as much earlier this year, in a statement to The Wall Street Journal. This week it became clear that a case is likely to be brought sooner rather than later. Specifically, The New
Google announced a video event service called Fundo. Fundo helps video creators and small businesses monetize events. Creators can create events, set the event date and sell tickets. Fundo is an online service that allows video creators to sell tickets to private events. The service is frictionless because there are no apps or software to
On September 1st, Google started limiting the number of unique search terms it will show in the Search Terms report and will show only the ones that have been searched by “a significant number of users.” It is unclear so far what the word “significant” means in terms of the actual number of users or