Category: Google

Google Predicts These 4 Pandemic Changes Are Permanent

Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay. Citing search data to back up some of its predictions, Google says these pivots will become permanent: Using real-time tracking insights to rapidly respond to consumers. Holding virtual events. Working

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Google’s Ad Changes: The King Just Built a Moat Around His Castle

The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now it’s time to really think about what it means – for Google, for brands, and for the industry as a whole. As governments have lit a fire under brands and consumers have become more data-conscious, the future of marketing and

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Google Will Not Track Users After Replacing Third-Party Cookies

Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in its Chrome web browser, citing a need to address growing concerns people have about their privacy. Users overwhelmingly share the

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Gmail Ads Are Going Away: Everything You Need to Know

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able

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Google BERT vs SMITH: How They Work & Work Together

Last month here on Search Engine Journal, author Roger Montti covered the Google research paper on a new Natural Language Processing algorithm named SMITH. The conclusion? That SMITH outperforms BERT for long documents. Before we dive in, as of right now, SMITH is not live in Google’s algorithms. If my Spidey senses are right though,

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The “Google Knows Best” Fallacy

The way most companies approach content marketing is predicated on the unspoken idea that Google knows best. For any keyword, they search through results page after results page to work out what Google “wants” them to write. They create content that aggregates tactics and ideas from the top-ranking content. Most of all, they avoid anything

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Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide

If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. You’ve also probably realized that the leveraging of structured data is increasing and that studies are showing that optimizing your content

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Small businesses say they can’t afford to compete on Google

When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep getting squeezed further and further down the search results page,” said Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.” The Justice Department

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How Does Google Shopping Work?

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually

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Why Your Google Ranking Keeps Changing

You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want

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