Category: Google

Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide

If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. You’ve also probably realized that the leveraging of structured data is increasing and that studies are showing that optimizing your content

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Small businesses say they can’t afford to compete on Google

When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep getting squeezed further and further down the search results page,” said Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.” The Justice Department

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How Does Google Shopping Work?

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually

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Why Your Google Ranking Keeps Changing

You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want

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4 Free Tips to Get Your Business to Show Up on Google Maps

Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are

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What Are Local Service Ads?

Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart. In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members. For $50 a month, local businesses that aren’t already

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Google Unveils Fundo for Monetizing Video Events

Google announced a video event service called Fundo. Fundo helps video creators and small businesses monetize events. Creators can create events, set the event date and sell tickets. Fundo is an online service that allows video creators to sell tickets to private events. The service is frictionless because there are no apps or software to

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