Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay. Citing search data to back up some of its predictions, Google says these pivots will become permanent: Using real-time tracking insights to rapidly respond to consumers. Holding virtual events. Working
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now it’s time to really think about what it means – for Google, for brands, and for the industry as a whole. As governments have lit a fire under brands and consumers have become more data-conscious, the future of marketing and
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless way to find and contact
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in its Chrome web browser, citing a need to address growing concerns people have about their privacy. Users overwhelmingly share the
Google recently added some new features to Google Workspace in order to help those working remotely collaborate and improve their workflows. Some of the new features include making a Workspace available for frontline workers and officially launching Google Assistant for Workspace— the company’s audio assistant— for all Workspace users. Additional features will also be available
In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able
Last month here on Search Engine Journal, author Roger Montti covered the Google research paper on a new Natural Language Processing algorithm named SMITH. The conclusion? That SMITH outperforms BERT for long documents. Before we dive in, as of right now, SMITH is not live in Google’s algorithms. If my Spidey senses are right though,
The way most companies approach content marketing is predicated on the unspoken idea that Google knows best. For any keyword, they search through results page after results page to work out what Google “wants” them to write. They create content that aggregates tactics and ideas from the top-ranking content. Most of all, they avoid anything
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. You’ve also probably realized that the leveraging of structured data is increasing and that studies are showing that optimizing your content
When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep getting squeezed further and further down the search results page,” said Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.” The Justice Department
One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want