Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than BERT. Google announced on September 29th, 2021 that they will be integrating MUM into search over the next few months. MUM uses something called T5.
Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches. This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore
Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The website was launched in 2016 and explains the inner workings of Google’s search engine in a way that even non-SEOs can understand it. It’s an ideal resource to send to clients who know little
Software as a Service (SaaS) applications have transformed the way we work, right from how we create, store and access data, to how we collaborate and everything in between. Unlike old-fashioned applications that require you to install a software on your computer to be able to use them, SaaS apps only require you to subscribe
Google has announced the release of improved technology that makes it easier and faster to research and develop new algorithms that can be deployed quickly. This gives Google the ability to rapidly create new anti-spam algorithms, improved natural language processing and ranking related algorithms and be able to get them into production faster than ever.
On Google, the local pack will prominently list three businesses, show the business’s contact information, and include links to Google Maps or the website. Being featured in this pack is important because it is listed above other search results, meaning more people will see it. Recently, Google has been reducing the number of businesses that
Yesterday, Google announced that they were teaming up with GoDaddy to help site owners get their products in front of more viewers. The announcement was published on Google’s blog, specifying that merchants can more easily be present across the search engine in ‘just a few clicks’. GoDaddy, which has more than 20 million customers, provides a
Google announced it will delay its phase-out of cookies, which allow advertisers to track users across the Web, until mid- to late 2023. Google had previously said it would kill cookies by 2022. The delay suggests Google is responding to widespread panic by publishers, advertisers, and ad tech companies about the difficulty of serving and
It isn’t officially Small Business Week, but don’t tell Google that. On Monday the search giant kicks off its second annual International Small Business Week, a company event that promises to help business owners take greater advantage of Google Search, Maps, Ads, and YouTube. Among the new offerings are ones aimed make it easier to
The stories we have to tell about local search and location marketing in 2021 might appear at first to be a case of “more of the same.” Google My Business is more important and central than ever, as are sites and apps that generate their own dedicated traffic, such as Yelp, Apple Maps, and Facebook.
In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted.
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay. Citing search data to back up some of its predictions, Google says these pivots will become permanent: Using real-time tracking insights to rapidly respond to consumers. Holding virtual events. Working