Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,’” wrote Matt Madrigal, VP/GM Merchant Shopping, in
It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing by the rules. They could be keyword stuffing their business name, or displaying a residential address in their business profile. Maybe they’re using an address that doesn’t even qualify for a GMB listing,
“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. This topic is discussed during the Google Search Central SEO hangout recorded on August 6, 2021. A question is submitted to Mueller that reads: “Does Google look at the amount of customers and/or reviews a
New research from Rio SEO shows dramatic effects on local search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance. Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals. The report covers these categories. Business Services
Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational
With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of
If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month.
Achieving great visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not
Google is literally everywhere nowadays, isn’t it? We use Google to find other websites, answer all of our questions, and to find our car keys. Oh wait, that last one doesn’t exist yet… but wouldn’t it be great?! Google is at the center of the internet and has a market share of over 88% as
Google My Business results have become a big part of the online presence of brick and mortar businesses. If someone searches for “electrician near me” or “electrician + LOCATION,” they don’t want to explore websites. They want to find an electrician. Google understands this and has started showing real businesses at the top of their
In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses. Even before platforms like these rose up and put the power of visually representing the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they’d