Category: Google AdWords Playbook

Gmail Sponsored Ads: EVERY Question and Answer

Ding! You’ve got mail. As you fire up your inbox, your heart is racing with excitement. “It’s my Coachella ticket delivery confirmation, I just know it!!!,” you scream to yourself. But wait. The headline reads… “Calling all marketers. The Answer to EVERY Gmail Ad Question You’ll Ever Have.” Hold up. Gmail Ads? You’re intrigued. Why

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Google Ads: The Definitive Guide (2018 Update)

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. But how can you

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Who Are You Bidding Against?

Knowing who your competitors are is a top priority for all businesses. If I were to ask most marketers and small business owners, “who are your top competitors?”, they would be able to answer off the top of their head. Now, are those the same people you are bidding against on Google? Not always. But

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Ultimate Guide to Gmail Ads in 2018

Nothing beats the feeling of receiving a handwritten letter in the mail, especially from someone you love. For obvious reasons, brands have a hard time replicating that feeling. Once in a while, I’ll get a solid deal from Bed Bath and Beyond, but the excitement of getting 20% off a new vacuum doesn’t quite tug

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How to Use Single Keyword Ad Groups in AdWords

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it? Through single keyword ad groups, a little-known tactic

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Online Advertising: Everything You Need to Know in 2018

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner

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What to Do When Your AdWords Ad is Limited by Your Budget

There are so many different status codes you can encounter with AdWords that, when you get a call that your ads have stopped running, the usual response is a tired sigh and a “What is it this time?” One such status code, preventing your ads from running throughout the day, is the Limited By Budget

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