Category: Google AdWords Playbook

6 Powerful PPC Management Checklists to Run Paid Ads

PPC has become one of the most profitable customer acquisition methods for businesses. With the massive audience reach available through giants like Google and Facebook, this only makes sense. However, not having a strong PPC management process could be dramatically impacting your managed campaigns’ ROI. It can take months and countless hours to put together

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Google Ad Extensions: Everything You Need to Know

Google Ads is an exceptional tool for businesses, giving you the option to bid on having your ad show up in relevant searches of your target audience. This allows you to show targeted messaging to users who are further along in the digital sales funnel based on their search intent. It’s no surprise that Google

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How to Create a Google Ads Strategy Plan That Drives Results

Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand. Google Ads takes serious skill, planning, and time. If anyone could jump into Google Ads with zero plan of attack or strategy and make millions,

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5 Skipped Google Ads Fundamentals Sabotaging Your Cost Per Lead

Google Ads has nearly unlimited amounts of tweaks, hacks, and customizations you can run. From automation to in-depth audience development, Google Ads packs some serious firepower. But, these shiny, flashy add-ons tend to overshadow the most important factors of Google Ads; The basics. The fundamentals. The easy wins that every single advertiser should be doing

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Google AdWords Basics: The Definitive Guide For Beginner’s

Google ads have emerged as a powerful advertising platform that has helped several businesses in their success journey. Hence, to make the best utilization of this platform it’s better to start from the Google Adwords basics. Starting from the Google Adwords basics, you can easily eliminate even the trivial errors that can affect the efficiency

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AdWords Match Types Best Practices: A Step-By-Step Guide

Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One of the greatest abilities of Google AdWords platform is the ability to choose how your ads are triggered when certain keywords are entered. One

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How Does Pay-Per-Click Work? (Updated 2019 Marketer Guide)

Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realize. Sure, PPC lives up to its name. It’s an online advertising method in which you only pay when somebody clicks on your ad. There’s quite a bit more to it than that, though. You’ll have to

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after

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Ad Extensions: To Automate or Not to Automate?

Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and costs you money, and they can facilitate conversation without ever making the user land on your landing page. Google knows the value that extensions

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if have of small business are

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9 Google Ads Mistakes That Are Hurting Your Business

If your business’s website isn’t ranking for the keywords you want it to be, you probably set up a Google Ads campaign (or two) so your business appears at the top of the search results while you work on SEO. You read a few Google Ads help articles, watched a few of their video guides,

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Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

When advertisers of local businesses head to Google Ads, they repeat the same campaign process over and over: Geolocation targeting in a radius to where their customers might be. While that’s a fine strategy, it’s not enough. And if you have been solely using that strategy, your results probably aren’t worth bragging about. Drive local

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