Category: Google AdWords Playbook

A Guide to Every Automated Google Ad Type

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small business are

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How to Optimize Your Paid Search Keyword List in 3 Steps

While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your keyword lists – manually. Not in the habit of optimizing? It might sound like a vague buzzword, so let’s get clear on what we mean. My favorite working definition of optimization is: “Doing more of

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How to Advertise on Google in 2019 (and Get Results)

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google? Digital marketing is the new battleground on which the war of brands is waged. Gone are the days where television spots, billboards, and (gag!) newspaper ads were the most effective way to get your

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Google Ads Quality Score: How To Raise It & Lower Your Costs

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that. Google assigns each of your keywords a quality score, which lets you know how well your ads match up

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The Ultimate Guide to Google Ads for 2019

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Google Ads was launched just two years after what has become

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Beginners Guide To Retargeting

If someone leaves your website without buying anything, you lose money. Even if you drive traffic to your blog through free SEO traffic, you lose time and resources that you spent trying to get that free traffic. But it doesn’t have to be this way. Because there is a way to squeeze out more ROI

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