Google AdWords Playbook


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. ...

AdWords has several benefits. It allows you to get instant traffic, for starters. No more waiting months for your SEO efforts to pan out. It’s also traffic you can direct ...

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, ...

If you sign up for a new website or ecommerce site for your small business, you may receive what appears to be a nice little chunk of change in the ...

In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies ...

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s ...