PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC strategy. Let me show you
In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget. Sometimes this wastage is obvious when you take a look at the Google Ads account. But often, it doesn’t reveal itself until you audit the paid search program more broadly. Read Full Article>>>
So you’ve brought a new, innovative product to market. Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity. And now you’re promoting your popular product or service with Google Ads. For a while, you dominate the paid search marketing space. But eventually, others
Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors that impact lead quality and value. Conversion value rules allow advertisers to tell Google Ads what factors are most important to them by applying
Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for new clients spending less than $3,000 per month media. Just a year ago, we saw businesses with new small accounts (under $3,000/month) averaging a return of advertising spend (ROAS) of 3:1 after the first month of advertising across all verticals.
So you’d like to launch a paid search marketing program. Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked. After all, when people think of paid search, they tend to think of Google Search Ads. But a comprehensive paid search program will go far beyond that. Read Full
Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the
Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with is probably no longer the phrase match we have today. In fact, the current iteration
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign. What does this mean
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it is often quite intimidating. As Google Ads experts, we’ve been reviewing the most common or “ABCs” of Google Ads mistakes. In case you missed our last two articles, the ABCs of Google Ads mistakes are: A – Automation B – Broad Keywords
Click fraud is estimated to have cost advertisers as much as $19 billion in 2018 and is expected to rocket to $44 billion by 2022. However, the problem with click fraud is it often slips under the radar and what does get discovered is normally the tip of a much larger iceberg. This is why