Category: Google AdWords Playbook

Guide to Google Ads Remarketing

Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first time around. Instead of letting these leads slip away forever, you can target them with ads to remind them why they clicked through in the first place and give them the extra push they need to make the purchase. Effective

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The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes. Google Advertising (and performance marketing in general), is about to break down as most companies are indeed using the wrong metrics. A new approach

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Google Ads Editor: How To Use It to Improve Your Campaigns

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This downloadable software makes it easy to oversee and edit your ad campaigns from software on your desktop. Marketers managing Google Ad campaigns can feel overwhelmed when a campaign flight is burning through their budget while performing subpar. Even worse, with

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Facebook and Google Ad Tracking: a Beginning to End Guide

Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads. One of the main reasons the two platforms are so popular

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How Landing Pages Impact Quality Score on Every Ad Platform

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight

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Facebook Ads vs. Google Ads: Which Is Better?

It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two because they do things very

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Why Google Ads Might Not Be Working for You

Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and get users to click on your ads. The truth is, it’s a very robust platform that is starting to splinter into two use cases: Those for more enterprise-level brands

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How to Launch Your First Google Ads Remarketing Campaign

Remarketing is a wonderful concept. When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. Below are the

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The Ultimate Google Ads Guide

This Google Ads guide for beginners will take you through everything that you need to know in Google Ads, from start to finish. We’ll cover everything, from why Google Ads is worth your time and money to a step-by-step tutorial to getting started and maximizing your potential. If you’ve struggled with Google Ads and PPC

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The Ultimate Google Ads Retargeting Guide

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix. If people don’t convert on their first visit, retargeting enables your business to drive prospective customers

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Google Ad Manager: Everything You Need To Know

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your business too? Buying and selling ads and ad space can be complex. Your business might

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