Category: Google AdWords Playbook

The Easy Guide to Google Ads Image Extensions in 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them

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Does Google Ads Quality Score Still Matter in 2021?

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the

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Google Phrase Match: Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with is probably no longer the phrase match we have today. In fact, the current iteration

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The ABC’s of Google Ads Mistakes, Part 3: Automation

Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it is often quite intimidating.  As Google Ads experts, we’ve been reviewing the most common or “ABCs” of Google Ads mistakes. In case you missed our last two articles, the ABCs of Google Ads mistakes are: A – Automation B – Broad Keywords

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Everything You Need to Know About Google Ads Dynamic Remarketing

Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service pages. In this guide, we

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Guide to Google Ads Remarketing

Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first time around. Instead of letting these leads slip away forever, you can target them with ads to remind them why they clicked through in the first place and give them the extra push they need to make the purchase. Effective

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The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes. Google Advertising (and performance marketing in general), is about to break down as most companies are indeed using the wrong metrics. A new approach

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Google Ads Editor: How To Use It to Improve Your Campaigns

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This downloadable software makes it easy to oversee and edit your ad campaigns from software on your desktop. Marketers managing Google Ad campaigns can feel overwhelmed when a campaign flight is burning through their budget while performing subpar. Even worse, with

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Facebook and Google Ad Tracking: a Beginning to End Guide

Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads. One of the main reasons the two platforms are so popular

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How Landing Pages Impact Quality Score on Every Ad Platform

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight

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