Google AdWords Playbook


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Google AdWords launched in 2000 (Y2K baby!) when Google was already handling 20+ million searches every day. Now they handle billions per day. And as of recent data, AdWords has ...

Most small businesses have only have a small chunk of change for their advertising, which means you cannot afford to be wasting your money in ineffective areas. This post will ...

I have been working in the search marketing space for around ten years now and have managed AdWords accounts of varying shapes and sizes, but there are multiple features within ...

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is ...

As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether ...

As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could ...

AdWords is complex. First time users that open up an AdWords account feel like they’re looking at the controls for a spaceship. The hundreds of options and settings can be ...

Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a ...

Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors are on AdWords. So they feel an ...

For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a ...

When it comes to setting up those initial bids in AdWords, the last thing you want to be doing is shooting in the dark and crossing your fingers in hopes ...

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google ...