Google AdWords Playbook


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

I have been working in the search marketing space for around ten years now and have managed AdWords accounts of varying shapes and sizes, but there are multiple features within ...

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is ...

Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a ...

Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors are on AdWords. So they feel an ...

For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a ...

When it comes to setting up those initial bids in AdWords, the last thing you want to be doing is shooting in the dark and crossing your fingers in hopes ...

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google ...

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. ...

AdWords has several benefits. It allows you to get instant traffic, for starters. No more waiting months for your SEO efforts to pan out. It’s also traffic you can direct ...

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, ...

If you sign up for a new website or ecommerce site for your small business, you may receive what appears to be a nice little chunk of change in the ...

In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies ...