If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign. What does this mean
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it is often quite intimidating. As Google Ads experts, we’ve been reviewing the most common or “ABCs” of Google Ads mistakes. In case you missed our last two articles, the ABCs of Google Ads mistakes are: A – Automation B – Broad Keywords
Click fraud is estimated to have cost advertisers as much as $19 billion in 2018 and is expected to rocket to $44 billion by 2022. However, the problem with click fraud is it often slips under the radar and what does get discovered is normally the tip of a much larger iceberg. This is why
Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service pages. In this guide, we
Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first time around. Instead of letting these leads slip away forever, you can target them with ads to remind them why they clicked through in the first place and give them the extra push they need to make the purchase. Effective
The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes. Google Advertising (and performance marketing in general), is about to break down as most companies are indeed using the wrong metrics. A new approach
To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This downloadable software makes it easy to oversee and edit your ad campaigns from software on your desktop. Marketers managing Google Ad campaigns can feel overwhelmed when a campaign flight is burning through their budget while performing subpar. Even worse, with
Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads. One of the main reasons the two platforms are so popular
In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight
It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two because they do things very
Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and get users to click on your ads. The truth is, it’s a very robust platform that is starting to splinter into two use cases: Those for more enterprise-level brands
Remarketing is a wonderful concept. When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. Below are the