One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on
Never underestimate the power of a good story. Storytelling is a key part of human existence, and people connect with a good narrative in powerful ways that stimulate memory, loyalty, and trust. According to a study by psychologist Jerome Bruner, brands that tell stories are 22 times more memorable than those that don’t. Today’s media-savvy
Growing your Instagram has always been really tough. With Instagram’s algorithm always changing, techniques once used in 2017 no longer work in 2018. Staying up-to-date and knowing what works and what doesn’t is a full-time job. Instagram pros have spent a lot of time finding and testing the best ways to get the most out
My fascination with bots started way before Mark Zuckerberg announced them somewhere around April 2016. Apps like Kik and WeChat already had bots in them and it was fascinating to see how messaging apps are becoming something more. There were a lot of apps on the market that could easily be replaced with a chatbot.
Fiverr is a cool place to find creative SEO techniques and to get new ideas. I go there from time to time looking for such nuggets. This post explains some of the recently offered services and what I think about them. I didn’t put any links or names for the simple reason that they tend
There’s no single hack for getting huge traffic numbers from Google. Sorry. I wish I could tell you that if you added a very specific keyword to your site or if you optimized your images in just the right way you could net 50,000 unique views. But it just doesn’t happen that way. The reality
What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning
It’s been reported that for every star a business gets, it will see an increase of approximately 5-9% in business revenue. So if an increase like that sounds good to you, start paying attention to those reviews. What would be the benefit of a 5-9% increase in your business? Whatever the answer is, would it
Are you making Instagram stories using only the Instagram app? If so, a magical world of production potential awaits you! By leveling up your stories with these fresh tips for shooting and editing, you’ll stand out from the rest of the feed and give your followers something to talk about. Shoot for the format 15
A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report. We know crafting a content strategy can feel overwhelming, especially if you don’t know what to include. But doing it is worthwhile, because it makes everything afterwards a
No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can
Here’s the situation. You run a startup. You have a website. And your website has basically no traffic. Like any savvy founder, you’re clear on one thing — you need traffic to your website. Somehow, someway, a viable online business requires humans seeing, using, or buying the widget or service you’re selling. So, how do